Q. What are the different ways in which Microsoft OEM System Builder Windows desktop operating system licences can be distributed?
A. The current OEM System Builder Licence allows system builders to distribute Windows desktop operating system licences in the following ways:
- Preinstalled on a new PC.
- Unopened OEM System Builder packs can be distributed to other system builders by themselves. Note that they must remain unopened so the receiving system builder can accept and be bound by the break-the-seal licence agreement that is affixed to the pack.
Q. Can I provide a computer system to my customer without an operating system (also referred to as a "naked PC")?
A. Yes. There is nothing illegal about selling a computer system without an operating system. However, getting the operating system preinstalled is your customer's most cost-effective way to acquire a genuine Windows operating system licence. A customer who subsequently wants to install a Microsoft Windows desktop operating system on that naked computer will need to acquire it through the retail channel, which is a more costly option. Full Windows operating systems are not available through any Microsoft Volume Licensing programme, and an OEM operating system licence cannot be transferred from an "old" PC to a new one.
Q. Can I create my own recovery disks and sell these with the computer systems that I build? I have heard that direct OEMs can do this, so why can't I?
A. No. System builders may not offer a recovery solution with removable media (e.g., a recovery CD) because it is prohibited by the terms of the Microsoft OEM System Builder Licence. A full version of the Windows operating system is provided on a hologram CD in the Microsoft System Builder pack for each end user, and the CD must be transferred to the end user at the time of distribution. The hologram CD acts as the recovery media.
However, system builders can offer a hard disk recovery solution in addition to, but not as a replacement for, the hologram CD. Third-party software companies can also help system builders do this. Learn more about the technical requirements for this type of hard disk-based recovery solution .pdf 1.8 MB.
System builders are bound by the Microsoft OEM System Builder Licence, affixed to the side of the System Builder pack, which is different than the direct agreements utilised by direct OEMs. The licensing terms for system builders and large OEMs are different because they are designed to address the specific needs of each community. The right to create recovery media is limited to OEMs with direct agreements; however, these OEMs are also bound by other contractual obligations. The OEM System Builder Licence is designed to make it easy for system builders to acquire and distribute genuine Microsoft software, and accordingly, its terms are different.
Q. Are system builders allowed to create a "ghost image" CD and ship it along with the system for OEM customers?
A. No. System builders may not offer a recovery solution with removable media (a recovery CD, for example)—it is prohibited by the terms of the Microsoft OEM System Builder Licence. A full version of the Windows operating system is provided on a CD in the Microsoft System Builder Pack for each end user, and the CD must be transferred to the end user at the time of sale. The hologram CD acts as the system builder recovery media.
Please refer to the preceding question for more information.
Q. What are the ADK and OPK and why do I have to use them?
A. System builders who distribute Windows software on a fully assembled computer must pre-install the software on the computer's hard drive using either the Windows Assessment and Deployment Kit (Windows ADK) or the OEM Pre-installation Kit (OPK).
Pre-installation tools ensure that customers will encounter the Windows Out-of-Box Experience (OOBE) and that they receive the opportunity to accept the End User Software Licence Terms.
Additionally, the ADK and OPK are easy to set up and use, and will save you time versus manual installation. They enable you to add your own shortcuts and branding to the operating system, to test preinstalled computers without interrupting the pre-installation process, and much more.
Get additional information on the Windows ADK and OPK.
Q. We would like to create a computer system using an OEM Windows operating system that has a dual-boot feature. The single system would use the same version of Windows on both boot images/partitions.
Does this require two different licences, or can I use the same licence and product key for both images/partitions, since they are both on a single system that can use only one operating system at a time?
A. A customer who wants Microsoft Windows installed onto two partitions of a computer system will need to obtain two OEM System Builder Windows software licences. OEM software generally does not permit simultaneous usage of a PC by two end users.
Q. Can a PC with an OEM Windows operating system have its motherboard upgraded and keep the same licence? What if it was replaced because it was defective?
A. Generally, an end user can upgrade or replace all of the hardware components on a computer—except the motherboard—and still retain the licence for the original Microsoft OEM operating system software. If the motherboard is upgraded or replaced for reasons other than a defect, then a new computer has been created. Microsoft OEM operating system software cannot be transferred to the new computer, and the licence of new operating system software is required. If the motherboard is replaced because it is defective, you do not need to acquire a new operating system license for the PC as long as the replacement motherboard is the same make/model or the same manufacturer's replacement/equivalent, as defined by the manufacturer's warranty.
The reason for this licensing rule primarily relates to the End User Software Licence Terms and the support of the software covered by those terms. The End User Software Licence Terms are a set of usage rights granted to the end user by the computer manufacturer, and relate only to rights for that software as installed on that particular computer. The system builder is required to support the software on the original PC. Understanding that end users, over time, upgrade their PCs with different components, Microsoft needed to have one base component "left standing" that would still define the original PC. Since the motherboard contains the CPU and is the "heart and soul" of the PC, when the motherboard is replaced (for reasons other than defect) a new PC is essentially created. The original system builder did not manufacture this new PC, and therefore cannot be expected to support it.
Q. The new COA is shaped differently from the previous COA. How do I apply it for the best coverage?
A. The new COA is designed to adhere smoothly and securely. For optimal results, see the following recommended COA application technique:
- Begin at the "tab" at the right end of the COA. Remove the COA from the backing liner with minimal touching of the adhesive. (The back of the COA has a 17mm adhesive-free band, which is intended to prevent adhesive from surfacing through the new anti-piracy feature.)
- Attach the COA to the surface with initial pressure applied to the left side of the COA. With a sliding motion left to right across the COA, use the pad of your thumb or finger to apply firm, even pressure. In addition to ensuring even attachment of the COA to the surface, the motion across the COA from left to right will help eliminate any pillowing at the adhesive-free area.
- After initial attachment, apply pressure with the back of the hand or pad of the thumb in a sliding motion backward and forward once or twice to fully adhere the COA to the surface.
Q. How does a company qualify to become a direct Microsoft OEM? It seems that the larger companies currently have an unfair advantage compared with smaller OEMs.
A. Direct OEM licensees do receive a discount compared to buying through the System Builder channel, but that discount is based on the licensee’s commitment to receive ongoing bulk shipments versus purchasing at will. Other elements of the direct licensing agreement require significant initial investment from the OEM. Furthermore, legal and technical requirements are placed on direct OEMs to protect Microsoft intellectual property, and these requirements can add other costs to the production of a PC. The primary difference between the two programmes cannot be gauged merely by looking at prices and software licences. Each programme is designed to meet the specific needs of the partner.
Q. I am a reseller of PCs that come preloaded with OEM Windows operating systems. Am I allowed to load Microsoft Office onto these machines?
A. Yes, you may install Microsoft Office software onto the computer systems as long as you do so in compliance with the Microsoft OEM System Builder Licence. Please note that the pre-installation and software distribution process for Microsoft Office makes it easier to buy and sell than prior versions, with a single image to manage for all Office suites and an intuitive SKU lineup.
Q. Can two or more users access and fully utilize OEM Windows operating systems concurrently on the same machine?
A. No. The End User Software Licence Terms do not permit two or more users to concurrently use the full feature sets of Windows operating systems.
However, the Windows End User Software Licence Terms do allow for a limited number of computers or other electronic devices to connect to the computer upon which the software is installed to utilise one or more of the following services: File Services, Print Services, Internet Information Services and telephony services. The End User Software Licence Terms also permit limited concurrent use in connection with the Remote Assistance and NetMeeting technologies. Please refer to the applicable End User Software Licence Terms for detailed information regarding such limited concurrent uses.
Q. What can system builders offer their customers as a "legalisation solution" for Windows desktop operating systems?
A. Microsoft recognises that end users sometimes acquire non-genuine Windows operating systems for their PCs and may wish to "get legal" by obtaining genuine software.
To obtain genuine Windows software, end users may:
- Return to their reseller to resolve the issue;
- Go to the Windows Genuine Advantage website at http://www.microsoft.com/genuine/, run the validation wizard, and purchase a download of genuine Windows software;
- Acquire a retail version of genuine Windows software from a reseller; or
- If eligible, acquire a Get Genuine Kit for Windows software from their reseller.
The Get Genuine Kit is available only for use on fully assembled computers with a previously installed counterfeit, pirated or otherwise illegal or unlicensed copy of Windows software.
How it works:
- Resellers can acquire the Get Genuine Kit from authorised Microsoft OEM distributors.
- Affix the enclosed Certificate of Authenticity (COA) label to the PC.
- Microsoft recommends, but does not require, that on the PC, you either:
- Run the Windows Product Key Update Tool;
- Perform a reinstall of Windows software; or
- Perform a clean install of Windows software.
- You must do one of the above in order to receive updates, upgrades and support services.
- The Get Genuine Kit is available from your reseller in single packs.
||1 COA label, 1 media, and 1 End User Software Licence Terms|
- Microsoft supports this software.
- The licence is not transferable to another PC.
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