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Campaign overview

The Windows Server 2012 Business Anywhere campaign is designed to help your small to midsize businesses (SMBs) customers—those with 25 to 75 PCs and 1 to 5 servers—understand how Windows Server 2012 can give their employees the flexibility to work anywhere they need to be with:

  • Consistent experience across devices
  • Easy remote access to on-site apps
  • Mobile productivity in the cloud

Business opportunity

There is a rapidly expanding opportunity to deliver solutions around mobility and remote access, as SMBs look for new ways to empower workers to get their jobs done wherever they need to be. According to a recent AMI Research study, by far the majority of SMBs have mobile workers and nearly half have employees who telecommute1. According to IDC, SMBs will continue to increase investment in products that support mobile workers and help them be more productive in their jobs:

  • 298M worldwide SMB mobile worker projected in 20162
  • 44% of SMBs have workers who telecommute3
  • 86% of SMBs use smartphones at work3

Sell solutions that enable mobile and remote access with greater peace of mind

Many partners are successfully developing new lines of business around mobility and remote access to gain a share of this expanding market. There are great opportunities in both enabling mobile and remote scenarios and in helping SMBs get control of their mobile infrastructure. An increasingly mobile workforce creates a range of SMB challenges, whether managing what many people are referring to as the “bring-your-own-device” (BYOD) explosion, or enabling more secure access for telecommuters. With Windows Server 2012, you have a unique opportunity to deliver cost-effective solutions and services by leveraging a consistent, comprehensive platform that spans on-premises and cloud, as well as PCs and mobile devices.

Business anywhere campaign resources

Resources Description
Business Anywhere Overview Deck
.pptx 4.08 MB
Understand the business opportunity and value of focusing on Windows Server 2012 mobility and remote access solutions for SMB customers.
Business Anywhere Discussion Guide
.docx 101 KB
Use this sales discussion guide to prepare for successful sales conversations with SMBs around Windows Server 2012 mobility and remote access solutions.
Business Anywhere Telesales Script
.docx 124 KB
Use this telesales script, along with the discussion guide, to help land opportunities providing mobility and remote access solutions to your SMB customers.
Business Anywhere Banner Ads
.zip 893 KB
Use these web banners to promote Windows Server 2012 mobility and remote access solutions to your SBM customers on your website.
Business Anywhere Microsite
.zip 1.13 MB
Use this microsite to promote Windows Server 2012 mobility and remote access solutions to your SBM customers on your website.
Business Anywhere Brochure with Partner Logo
.docx 527 KB
Use this customizable flyer as a leave-behind for your SMB customers interested in Windows Server 2012 mobility and remote access solutions.
Windows Server 2012 Business Anywhere Email Template
.msg 63 KB
Promote the value of Windows Server 2012 mobility and remote access solutions to your SMB customer using this customizable email template.
Business Anywhere Copy Blocks
.docx 107 KB
Use these copy blocks, optimized for business decision makers, to easily include messaging on the value of Windows Server 2012 mobility and remote access solutions in your marketing materials.
Business Anywhere Customer Pitch Deck
.pptx 4.15 MB
Use this pitch deck to present the value of Windows Server 2012 mobility and remote access solutions to your SMB customers.


1AMI WW Market Opportunity Model: 2012-2017.
2Techaisle SMB Mobile Workforce Report press release Feb 5, 2013.
3AMI WW Market Opportunity Model: 2012-2017 and AMI ICT Tracker survey data.

Promo Zone
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