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Windows 7 Campaigns | Why Sell Windows 7 Professional | Windows 7 ROI | Windows 7 Marketing Resources

Microsoft Announces Windows Upgrade Offer

Customers who purchase a qualifying Windows 7 PC from 2 June 2012 to 31 January 2013 can get a copy of Windows 8 when it becomes available. Marketing resources have been created specifically to help you communicate with your customers about this offer, including these materials:

  • Online materials for your website and emails.
  • Visual merchandising tools for your retail location.
  • Training resources for your sales team.

Drive Sales with Free Windows Value 7 Pack—NEW

The Windows 7 Value Pack is a free DVD that you can either give to customers when they purchase a Windows 7 PC or include in the images that you build for Windows 7 PCs. It includes:

  • Microsoft Security Essentials
  • Windows Live Essentials
  • Skype
  • Bing Bar
  • Internet Explorer 9
  • Language Interface Packs for Windows 7

All software is in one place, along with an easy-to-use menu in the customer’s preferred language. It is an ideal offer for you to include with their purchases of new Windows 7 PCs.

New Campaigns to Help You Sell Windows 7

Microsoft has created two campaigns to help you promote Windows 7 now. The first helps you sell Windows 7 and Microsoft Office 2010 to students and parents. The other helps you talk to small-business customers about upgrading to Windows 7 Professional.

A Shiny New PC + Windows 7 + Office 2010 = The Perfect Study Partners

With the Back to School campaign you can talk with students and parents about the benefits of upgrading to Windows 7 with either Office Home and Student 2010 or Office University 2010 on a new PC.

Help Your Small Business Customers “Work Smart”

Work styles have changed. Support for Windows XP will end in April 2014. The Work Smart campaign helps your customers understand how upgrading to a new Windows 7 Professional PC can help their businesses.

Why Sell Windows 7 Professional

Now is the time to preinstall Windows 7 Professional on to new PCs and migrate the PCs your customers already own to Windows 7. The resources below will help you successfully market Windows 7 Professional to your small and mid-sized business customers.

Sales Resource Description
Understand about the opportunities, benefits, methods and tools to sell and deliver Windows 7 Professional.
Discover how three resellers boosted revenues by upgrading customer systems while helping them lower costs and increase productivity.
Now Is the Time to​​ Sell Windows 7 Professional to Small and Medium Businesses Online sales training course is designed to help Value Added Resellers increase sales of Windows 7 Professional.
Keep the Windows 7 Professional key messages close at hand.
Detailed SKU comparison with key benefits and features.

Windows 7 ROI

IDC, a global provider of market intelligence, looks at operational costs of Windows 7 experienced by real small and mid-sized customers. It also compares these costs against Windows XP.

Use these resources to talk to your customers about Windows 7 ROI:

Windows 7 ROI Tool

The Microsoft Windows 7 ROI tool, can help you have ROI-driven conversations with your business customers and credibly sell the costs and benefits of the Windows 7 operating system. Use the "Lite" version for fast results and "Advanced" for deeper engagement and customisation.

Windows 7 Marketing Resources

Sell the Right SKU Create Demand      

Sell the Right SKU
Use these Microsoft resources to communicate with your customers about the benefits of Windows 7 and to compare the editions.

Resource Description
Quick reference card for selling Windows 7 with SKU Q&A. Outlines correct upgrade path and defines different types of installations.
Quick guide highlighting which Windows 7 edition customers should buy if they are purchasing a new PC or upgrading an existing PC. Compares Windows XP, Windows Vista and editions of Windows 7.
Quick guide on which Windows 7 edition is best for customers—Home or Professional.
Quick reference card for sales personnel. Covers three key Windows 7 messages and compares Windows XP, Windows Vista and editions of Windows 7.
This presentation educates call centre or retail sales reps about what is the right SKU for them to sell.
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