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Campaign Overview

The best time to sell Office 2010 is with the sale of a new PC. To help you capture the sale, Microsoft has created Microsoft Office Home and Student 2010 Back to School sales and marketing materials.

Parents want to equip their kids with all the right tools for school. You can show them why Microsoft Office Home and Student 2010 should be at the top of their school supply list. This campaign appeals to parents by showing the benefits that Microsoft Office Home and Student 2010 can provide to their children at school. For example, when parents know what a feature like One Note can do, they see immediate value in Office 2010 for their kids.

Get Ready to Sell

Use these marketing materials in your online, retail or social media marketing activities.

Resource Description
A presentation about what the Office Back to School campaign is about, and how you can leverage it to drive more Office 2010 sales.
Landing Page

.zip 173.7 MB
A customisable web page that you can host on your website.
Email

.zip 10.9 MB
A customisable email that you can send to your customers.
Web banner

.zip 327.6 MB
A customisable web banner that promotes your landing page.
Video

.zip 76.3 MB
A customer-ready video that you can post on your website.
Training Module

.zip 7.8 MB
Training that demonstrates how Microsoft Office Home and Student 2010 can help students transform their schoolwork from ordinary to brilliant.
Vertical Posters

.zip 397.7 MB
Vertical length posters you can use to promote Microsoft Office Home and Student on new PCs.
Circular Ads

.zip 32.6 MB
A template you can use to place local advertisements promoting your customisable offer.
Top 10 Reasons

.pdf 144 KB
A customer ready document that outlines the top 10 reasons to buy Microsoft Office Home and Student 2010.
Brand Guidelines

.zip 17.1 MB
A document to help you understand the proper use of the Microsoft Office Home and Student 2010 brand when doing marketing activities.
Discussion Guide

.pdf 403 KB
A guide for discussing Microsoft Office Home and Student 2010 with customers who are students or parents of students.
Product Tiles

.zip 1.8 MB
Product images you can use in your own customised marketing activities for Microsoft Office Home and Student 2010.
Product Logos

.zip 5.7 MB
Product logos you can use in you customised marketing activities for Microsoft Office Home and Student 2010.
Output Templates

.zip 25.2 MB
Templates that provide examples of how Microsoft Office Home and Student 2010 can enhance your school reports.

Integrated Resources

Integrated Back to School campaign materials are available to help you sell the combined value of Windows 7, Microsoft Office Home and Student 2010, Windows Live, Bing Bar and Windows Internet Explorer 9 on a new PC.

Promo Zone
Update Your Builds with the Office 2010 Transition OPK