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 OEM Reseller Incentives Program

The device market is growing at an exponential pace. With Windows 10, Microsoft is excited to have customers experience new Windows Devices across new and exciting form factors.

Be a leader in Windows Devices and OEM Software sales
  • Expand your product offering by assorting Windows PCs and tablets in addition to OEM software.
  • Increase demand and grow your customer base by adding Office Product, services, and other form factors.
  • Leverage channel incentives through the OEM Reseller Incentives Program to build marketing campaigns and increase your margins.


The OEM Reseller Incentives Program provides channel incentives, including cash rebates and co-op marketing funds, to participating resellers for qualifying purchases of Commercial Devices preinstalled with Windows Pro and Microsoft OEM Software licenses.

By purchasing Windows Pro Devices and OEM Software, eligible resellers can earn incentives and get valuable device sales training and marketing materials to help grow their business.

How it works

Eligible resellers can earn channel incentives in U.S. dollars based on eligible products purchased from reporting qualifying Authorized Distributors, OEM Channel Distributors, and directly from participating OEMs. Eligible products include:

Windows Devices
  • Eligible devices that are licensed with genuine Windows Pro, excluding all Surface devices and any Strategic Shape the Future Product.
OEM Software
  • Eligible OEM Windows Client software licenses.
  • Eligible Office 365 and Office 2016 Suite licenses.
  • Eligible OEM Windows Server and Server Reseller Option Kit (ROK) software licenses.

Participating resellers can claim rebates, and reimburse eligible costs from OEM Co-op Funds for activities associated with the promotion and marketing of Windows devices and systems preinstalled with Microsoft OEM Software. Activities include:
  • Demand Generation – activities such as print, broadcast, and web advertising designed for broad reach.
  • Market Development – marketing and business development activities such as tradeshows and events designed for a specific audience.
  • Partner Readiness – training, readiness, and development activities designed to improve Microsoft technology expertise.

How to become eligible

To participate in the OEM Reseller Incentives Program, resellers must meet purchase minimums and eligibility requirements for Windows Device Incentives and/or OEM Software Incentives.

  • For OEM Software Incentives: Tier 1 OEM Resellers earn both OEM Rebate and OEM Co-op Funds. Tier 2 OEM Resellers earn OEM Rebate Funds.
  • For Windows Device Incentives: OEM Resellers earn OEM Rebate Funds.

Funds are managed via the Microsoft Channel Incentives Platform (CHIP).

Resellers must meet the Windows Device Incentives Eligibility Criteria to receive Windows Device Incentive Funds, and resellers must meet the OEM Software Incentives Eligibility Criteria to receive OEM Software Incentive Funds as a Tier 1 or Tier 2 OEM Reseller.

Resellers can verify eligibility via email request, with MPN ID, to oemincentives@microsoft.com. The following table shows eligibility criteria for Windows Devices and for OEM Software incentives.

Incentives eligibility criteria
Windows Devices OEM Software

Resellers must:

6-Month Purchase Requirement of Eligible Windows Devices

1,000  Pro Units

 


    Market A
    Market B
    Market C
    United States
    Australia
    Denmark
    India
    Malaysia
    Russia
    United Kingdom
    All others
    Japan
    Austria
    Estonia
    Ireland
    Malta
    Singapore
     
     
     
    Belgium
    Finland
    Israel
    Monaco
    Slovakia
     
     
     
    Brazil
    France
    Italy
    Netherlands
    Slovenia
     
     
     
    Bulgaria
    Germany
    Korea
    New Zealand
    South Africa
     
     
     
    Canada
    Greece
    Latvia
    Norway
    Spain
     
     
     
    China
    Hong Kong
    Liechtenstein
    Poland
    Sweden
     
     
     
    Cyprus
    Hungary
    Lithuania
    Portugal
    Switzerland
     
     
     
    Czech Republic
    Iceland
    Luxembourg
    Romania
    Taiwan
     
     

    1 MPN ID must be linked to program via email request. Email oemincentives@microsoft.com with MPN ID and MS Sales TPID, at least two weeks before the following deadlines:
    FY H1 Program Period – 30 Sep
    FY H2 Program Period – 31 Mar

    2 6-Month Purchase Requirements apply to Eligible Products purchased from:
    FY H1 Program Period – 1 Jan through 30 Jun
    FY H2 Program Period – 1 Jul through 31 Dec

    3 Technical certification must be met by:
    FY H1-30 Sep
    FY H2-31 Mar

    OEM Incentives Program videos

    Learn more about the OEM Incentives Program by watching the following videos.

    Program overview
    Program overview
    Get an overview of the program including timing, earnings, and funds allocation.
    Eligibility, accruing, and managing funds
    Eligibility, accruing, and managing funds
    Learn what it takes to become eligible, how you’ll accrue funds, and how to manage those funds.
    Marketing plans, allocation of funds to activities, and campaigns
    Marketing plans, allocation of funds to activities, and campaigns
    Learn how to best spend your funds on marketing and other activities.
    Marketing requirements
    Marketing requirements
    Learn about the core marketing requirements, market development plans, and the pre-approval service.
    Marketing examples
    Marketing examples
    View “real” marketing examples to see how it all works.
    Best practices for claim submission
    Best practices for claim submission
    Help ensure success by following these best practices.

    For more information

     

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