OEM system builder licensing

The Microsoft OEM System Builder License is designed to make it easy for system builders to acquire and distribute genuine Microsoft software with the systems they build and sell. The licensing information found here will help you understand the OEM System Builder License, which is an agreement between you, the system builder, and Microsoft. ​​​​​​​​​​​​​​​​​​​​​​​​​

Key resources

Which Windows client license is right for your customer?

Windows 10 licensing

With Windows 10, Microsoft has decided to keep a straightforward set of Windows editions to avoid complexity and challenges that come from multiple editions. Additionally, there will be limited changes to the System Builder License Agreement. Find out what has changed for both the retail full-packaged product (FPP) and the system builder license.

Windows 8.1 licensing

To simplify the number of SKUs at retail and prevent customer confusion, Microsoft has made some changes to Windows 8.1 licensing. Find out what has changed for both the retail full-packaged product (FPP) and the System Builder License.

Windows 8 licensing

The Windows 8 Licensing guide details the use of Windows 8 software in COEM. It discusses both the System Builder License and the Personal Use License and scenarios under which they may be used.

Windows 7 licensing

Experience a fun, interactive guide that will help you learn about the opportunities around unlicensed PCs, Windows 7 desktop licensing, and Microsoft’s legalization solutions for your customers. “Spin the wheel” for information about Windows 7 desktop licensing, including:

  • How you can help your customers understand Microsoft Windows 7 desktop licensing.
  • How customers might become victims of unlicensed PCs.
  • Options for legalization.​

The OEM system builder licensing experience

The following Microsoft OEM system builder licensing resources include licensing information relating to Microsoft products and the importance of genuine Microsoft software for the system builder audience.

.pdf 6.63 MB 
OEM system builder licensing guide .docx 2.65 MB
This guide will help you understand Microsoft licensing for Windows 10 and Windows Server products. Topics include how to acquire, preinstall, and distribute Microsoft software on computers you build and sell.
Microsoft OEM System Builder Licensing demo 
A fun way to get licensing information .html 4 KB
Get Microsoft OEM system builder licensing information for Windows 7, Office 2010, and Windows Server products in this comprehensive and easy to follow interactive video.

The Transitioning to the Microsoft System Builder Channel online event recording and .pdf contains helpful information as partners transition to the Microsoft System Builder Channel. Content covered in this event include: critical milestones, connecting with channel partners, self-serve resources, upcoming Windows Deployment trainings and information about the OEM Reseller Incentive programs that you can take advantage of as a System Builder.

Learn how to ensure System Builder License requirements are outlined appropriately in distributor, e-tailer, and reseller product messaging or advertising.

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