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Selling the Office 2010 Suites | License Types | Office Starter 2010 Marketing Restrictions |
Marketing Resources | Office 2010 Demos

Selling the Office 2010 Suites

Several steps have been taken to help ensure that Office 2010 is easy to sell.

Office 2010 has a simplified product lineup with clear names to make it easy to choose the right suite for your customers. Also, each suite contains all of the applications from the prior suite, plus one or more additional applications. That makes the upsell path to premium suites logical and compelling.

The Office 2010 Suite lineup

License Types Product Key Card and Traditional Disc
Office 2010 Suites Home and Student* Home and Business Professional
Word X X X
Excel X X X
PowerPoint X X X
OneNote X NEW NEW
Outlook   X X
Publisher     X
Access     X
Office Web Apps Microsoft-Hosted on Windows Live
Licensing Product Key Cards:
  • 1 user/ 1 PC (must meet system requirements)
  • No disc; software download available
  • Not transferable to another PC

 
Traditional Discs:

  • Home and Student: 1 license up to 3 devices within same household*
  • Home and Business and Professional: 1 license / up to 2 devices for same user
  • Portable device rights
  • License is transferable to another PC
  • Includes media for use on uncovered PCs (PCs that are not preloaded with Office) and for backup

*Office 2010 Home and Student is licensed for non-commercial use only.  

For specific Office 2010 Suite details, click to expand the following topics:

Office Home and Student 2010

Office Home and Business 2010

Office Professional 2010

 

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License Types

Overview Product Key Card (PKC) Traditional Disc    

With Office 2010, system builders can offer two different license types: new Product Key Cards (PKCs) and Traditional Discs. Both of these license types are available on all three Office suites, and may be purchased through Microsoft authorized distributors.

 

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Office Starter 2010 Marketing Restrictions

Office Starter 2010 has been carefully designed for home users who are not ready to purchase a full Office suite. While those customers will be pleased with the basic functionality Office Starter 2010 has to offer, most customers will want the functionality provided by a full Office suite. Therefore, when discussing Office Starter 2010, in person or in marketing materials, it is very important to adhere to the guidance provided on the Office Starter 2010 page. Doing so will help you maximize your revenue and avoid customer confusion and dissatisfaction.

By adhering to the marketing restrictions, which are part of the Office 2010 OPK license and the Office Starter 2010 redistribution license terms and conditions, you will help to ensure the correct positioning of Office Starter 2010, avoid confusion, and ensure that your customers are not disappointed by a product that is different from their expectations.

You can optimize your revenue by keeping your sales focus on full Office suites, such as Office Home and Student 2010, Office Home and Business 2010, and Office Professional 2010. Consequently, you may not promote Office Starter 2010 because doing so only complicates your efforts to sell the full Office suites.

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Marketing Resources

Office 2010 Marketing Materials

Download Description
Provides a list of the top selling points for Office 2010.
Provides a quick rundown of Office 2010 information.
Discusses the top 10 things to know about Access.
Discusses the top 10 things to know about Excel.
Discusses the top 10 things to know about OneNote.
Discusses the top 10 things to know about Outlook.
Discusses the top 10 things to know about PowerPoint.
Discusses the top 10 things to know about Publisher.
Discusses the top 10 things to know about Word.
Discusses how Windows 7 integrates with other Microsoft products.

Office 2010 campaign materials are available on the Office 2010 Back to School campaign page. These materials include customizable email templates and web banners that allow you to co-market your campaign.

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Office 2010 Demos

Use the following demo scripts to learn more about Office 2010, and build credibility with your customers as you show them the exciting new features associated with Office 2010!

Resources Description
Outlook 2010 Demo
Outlook 2010 Demo

.zip 10.4 MB
Microsoft Outlook 2010 SMB Demo Script
Microsoft PowerPoint 2010 Demo Script
Microsoft Word 2010 Demo Script
OneNote 2010 Demo
OneNote 2010 Demo

.zip 13.1 MB
Microsoft OneNote 2010 SMB Demo Script
Access 2010 Demo
Access 2010 Demo

.zip 2.0 MB
Microsoft Access 2010 Demo Script
Microsoft Publisher 2010 SMB Demo Script
Microsoft Office Web Applications Demo Script

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