Local OEM Incentives Program

Formerly called the OEM Cooperative Marketing Fund Program (Co-op), the Local OEM Incentives Program* is a cash rebate and co-marketing reimbursement plan designed to help you promote Microsoft products.

Program Profiles

Reseller Incentives Program 

Reimbursements generated through this program help you cover your costs from promoting fully assembled systems with preinstalled Microsoft products. Eligible funds apply to:

  • Demand generation. One-to-many advertising with a broad reach.
  • Market development. One-to-few marketing and business development activities designed for specific audiences.
  • Partner readiness. Training, readiness, and personnel development to raise your Microsoft technology expertise.
  • Rebates. Payments from claims that do not require evidence of completing marketing activities.

Reseller Rebate Program

Rebates paid through this program have a lower volume eligibility threshold than the benefits available through the Reseller Incentives Program.

Special Syndication Incentive Program

Get great marketing content for your website using the DCCN marketing syndication service. This service, provided by the Microsoft Digital Commerce & Campaign Network (DCCN), has proven successful in driving customers to try and buy products and services. The banner/microsite is easy to install and gets automatically updated with new product information, offers, and campaigns, with no additional effort from you. Register at www.msdccn.com.

Resellers can get US$4,250 of co-op funds for each fiscal half-year period (July–December 2011 or January–June 2012) by syndicating Microsoft OEM marketing campaign resources from the DCCN. Qualify by syndicating at least two campaigns and featuring the banner ads prominently on your home page for at least 90 days. Or achieve the required amount of clicks, within a fiscal half-year period, on the banners you feature on your site. Click-through amount requirements vary for each type of Microsoft OEM partner.

This is a special one-time offer. Start today.

Getting Started

If you meet the eligibility requirements for these programs, your Microsoft account manager or marketing manager can invite you to register. Your account manager can also provide a program guidebook with more information.

As a member of the Local OEM Incentives Program, you will have access to the Channel Incentive Platform to help you efficiently manage your incentive funds.

Get started today in the reimbursement program that's right for you. Contact the Microsoft OEM Operations Help team, your Microsoft account manager, or your marketing manager if you have additional questions.

Program Details – FY12 H2 Period (January 1–June 30, 2012)

Sales Readiness

The resources below will help you guide your customers in making the best choice of PC hardware and software to fit the needs of their businesses.

Program Features Reseller Incentives Program Reseller Rebate Program
Eligibility
  • Must have an active FY12 OEM Associate Distributor Channel Agreement with Microsoft

    -OR-

  • Must make at least six months of purchases in at least one product family
  • Must be enrolled in the Microsoft Partner Network
  • Have the OEM Hardware competency, PC or server hardware with “Designed for Windows” certification, or Microsoft Certified Professional credentials
  • Cannot be participating in the OEM Reseller Rebates Program
  • Must make at least three months of purchases in at least one product family
  • Must be enrolled in the Microsoft Partner Network
  • Cannot be participating in the OEM Reseller Incentives Program
Funds After your organization’s eligibility has been confirmed, funds can be accrued in U.S. dollars based on net purchases made during the previous period (July 1—December 31, 2011) for:
  • All product families of qualifying system builder software licenses purchased from Microsoft Authorized OEM Distributors.
  • Microsoft Office 2007–branded Media License Kit (MLK) and server Reseller Option Kit (ROK) units purchased directly from Microsoft OEM Distributors (based on reporting availability).
  • Microsoft Office 2010 Product Key Card licenses from Microsoft Authorized Finished Goods Distributors
Funds are accrued in the same manner as Reseller Incentives Program funds.
Reimbursement Activities Reimbursement can be requested for any combination of demand-generation, market-development, partner-readiness, and rebate activities. Approved reimbursement claims will be awarded 100 percent up to the amount of available program funds. Approved rebates will be awarded up to the amount of available program funds.
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