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Campaign Overview

The Power to Shine campaign showcases the value of Microsoft software solutions for new PCs and servers. This campaign includes marketing and sales support materials for Windows 7 Professional and Office 2010, first server resources for small businesses (5 to 25 PCs), and virtualization resources for slightly larger businesses (25 to 50 PCs). This integrated messaging approach is designed to be an easier way to sell Microsoft solutions while promoting new PCs and servers.

How This Campaign Works with Your Business

The Power to Shine campaign offers solutions to real-life customer scenarios. With this campaign, you can show customers how to work smarter by providing them with easy-to-integrate Microsoft business software and servers to help them grow their businesses. Use this campaign to show your customers how technologies can work well together to help make them more productive and efficient in today’s business world.

The needs of small businesses differ from those of their lower mid-market counterparts. The Power to Shine campaign provides a unique approach for each category, allowing you to connect more genuinely with the materials that work best for your business. Both approaches highlight human scenarios and focus on solutions to customer issues.

Definitions:

  • Small businesses (SB): 5 to 25 PCs
  • Lower mid-market (LMM): 25 to 50 PCs

Although Power to Shine is designed to feature a wide range of Microsoft products, campaign assets can also be leveraged in a modular way.

Campaign Resources

Integrated Approach Windows 7 Professional Office 2010 Server  

Use these integrated campaign materials to highlight the combined value of Microsoft software solutions.

LMM Resources

Resource Description
Integrated Discussion Guide
.pdf 435 KB
Use this discussion guide to answer common questions, handle objections, and help your customers select the right solutions for their businesses.
Integrated Sales Guide
.pdf 435 KB
Use this sales guide to have a positive sales conversation with your customers about the value of integrated Microsoft solutions.
Integrated Campaign Overview Presentation
.pptx 12.0 MB
Review this presentation for an overview of the Power to Shine campaign and for information about how to use the campaign for your marketing efforts.
Integrated Messaging Framework
.pdf 1.3 MB
Use this Power to Shine messaging framework to highlight productivity, mobility, and update management for your customers.
Power to Shine Video
.wmv 9.0 MB
Use this Power to Shine video for your marketing efforts.

SB Resources

Resource Description
Integrated Discussion Guide
.pdf 1.4 MB
Use this discussion guide to answer common questions, handle objections, and help your customers select the right solutions for their businesses.
Integrated Sales Guide
.pdf 1.1 MB
Use this sales guide to have a positive sales conversation with your customers.
Integrated Campaign Overview Presentation
.pptx 14.1 MB
Review this presentation for an overview of the Power to Shine campaign and for information about how to use the campaign for your marketing efforts.
Integrated Messaging Framework
.pdf 1.3 MB
Use this Power to Shine messaging framework to highlight productivity, mobility, and update management for your customers.
Power to Shine Video
.wmv 9.9 MB
Use this Power to Shine video for your marketing efforts.
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