Back To School

Campaign Overview

Back to School is an integrated campaign to help you sell the combined value of Windows 7, Microsoft Office Home and Student 2010, Windows Live, Bing Bar, and Windows Internet Explorer 9 on a new PC. The goal of this campaign is to reach students during the critical back-to-school season, and it includes messaging and other useful marketing materials.

Get Ready to Sell

Use these marketing materials in your online, retail, or social media marketing activities.

Resource Description
Campaign Messaging
.docx 39 KB 		Use this messaging to drive awareness of the Back to School campaign.
Web Banners
.zip 20.2 MB 		Use these customizable banners on your website to promote the Back to School campaign.
Screen Shots
.zip 8.5 MB 		Use these screen shots in your marketing materials to show the amazing things that can be done with PCs across Windows, Office, Windows Live, Windows Internet Explorer 9, and Bing.
College Life Videos (Generic)
.zip 274 MB 		Use these videos in your online, retail, or social media marketing activities to help students see the value of today’s PCs preinstalled with Windows 7.
College Life Videos (Sony)
.zip 236 MB 		Use these custom videos in your online, retail, or social media marketing activities to help students see the value of today’s Sony PCs preinstalled with Windows 7.
College Life Videos (Samsung)
.zip 306 MB 		Use these custom videos in your online, retail, or social media marketing activities to help students see the value of today’s Samsung PCs preinstalled with Windows 7.
College Life Videos (Dell)
.zip 309 MB 		Use these custom videos in your online, retail, or social media marketing activities to help students see the value of today’s Dell PCs preinstalled with Windows 7.

Related Resources

Want to know more about the Microsoft software that is included in the Back to School campaign? Visit these pages on the OEM Partner Center website for details:

Promo Zone
Preinstall Bing Bar on new PCs