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Campaign overview

The Virtualization campaign is designed to help midsize businesses—those with 25 to 75 PCs and 1 to 5 servers—to upgrade or get started with virtualization. It enables you to drive successful conversations with business decision makers in these organizations and show them how Windows Server 2012 Datacenter can provide these benefits:

  • Simplify IT.
  • Save money.
  • Grow their business.

Business opportunity

Small and midsize businesses (SMBs) are adopting virtualization at a very aggressive pace. In 2012, slightly more than 75 percent of midsize businesses expect to use server virtualization broadly.1 Windows Server 2012 is a familiar, complete, and cost-effective solution that is specifically designed to meet this need.

Windows Server 2012 Datacenter is designed to provide these solutions for midsize businesses:

  • Get the most out of their existing resources.
  • Help ensure continuous availability.
  • Reduce the overall complexity of their physical and virtual IT environments so they can focus on proactively growing their businesses.

When customers purchase Windows Server 2012 Datacenter, you’ll also have valuable opportunities to provide additional managed services, as well as to cross-sell and upsell across Microsoft products and services.

Virtualization campaign resources

Resource Description
Learn about OEM reseller opportunities to drive server upgrade and virtualization sales to mid-market companies with 25 to 75 PCs.
Use this customer presentation to introduce and drive virtualization and upgrade opportunities within midsize businesses.
Post this two-minute video on your website to communicate the benefits of upgrading servers to mid-market businesses.
Use this companion guide with the Windows Server 2012 Upgrade Video to reinforce key sales messages. The guide is an easy sales reference tool to help close sales with mid-sized businesses looking to upgrade their servers.
Discussion Guide

.docx 69.3 KB
Use this guide to facilitate productive conversations with IT decision makers who are considering options for virtualization and upgrades.
Data Sheet

.docx 102 KB
Use this data sheet to provide additional data and sales resources when you promote Microsoft server solutions as the right choice for small businesses.
Telesales Guide

.docx 110 KB
Use this telesales guide when talking with mid-market customers about the business benefits of simplifying and modernizing IT environments with Windows Server 2012.
Web Banners

.zip 363 KB
Drive traffic to your Virtualization campaign page with these banners.

1 Browning, James A., and Alan Dayley. “User Survey Analysis: Next Steps for Server Virtualization in the Midmarket.” Gartner, Inc., October 21, 2010.

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