Brad Wilson is the general manager of Microsoft CRM for the Microsoft Business Solutions Business Group at Microsoft Corp. Wilson leads global product management and marketing for Microsoft CRM and is responsible for driving awareness, demand and revenue for Microsoft CRM on a worldwide basis. His team is responsible for product positioning, pricing and packaging, as well as press and analyst relations, sales tools, and partner channel development.

Wilson has 20 years of experience in the technology industry, including more than 10 years in CRM. He has received CRM Magazine’s Influential Leader Award for the last three consecutive years for his innovative ideas, achievements and strong leadership in the CRM market. Before joining Microsoft, Wilson was the worldwide vice president of marketing for PeopleSoft, where he was responsible for messaging, sales tools and support, press and analyst relations, and global demand generation. Before his tenure at PeopleSoft, Wilson held senior management roles at E.piphany, including vice president in product marketing and technology alliances. Wilson also spent approximately 12 years at HP in engineering, consulting and marketing management roles, and has played key roles in two Silicon Valley software startups (RightPoint and Sigma Dynamics Inc.).

Wilson graduated with a bachelor of science degree in computer science from the University of Florida. He also holds a master of science in computer science from the University of Florida and an MBA from the Goizueta Business School at Emory University.