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Microsoft IP Licensing Virtual Presskit: IP Ventures

Last updated: Nov. 30, 2009
Microsoft IP Ventures is a global program which started in May 2005 to expedite the commercialization of new innovations developed through the company’s significant research and development investment. The program demonstrates the potential of IP to create opportunity for both start-up and existing firms by combining world-class software IP with entrepreneurial spirit. Building on its unique, collaborative approach to bringing great technologies to the marketplace, the program recently launched two innovative companies.

In May of 2009, the program helped launch a new startup called InishTech, based in Dublin, which takes responsibility for Microsoft Software Licensing and Protection (SLP) Services. Marking the first time IP Ventures has spun out an existing Microsoft division, the new company has taken on SLP Services’ existing customer base and will continue to provide, expand and grow the service to independent software vendors (ISVs) and developers around the world.

In November of 2008, Microsoft IP Ventures helped launch Sabi, Inc., based in Kirkland Washington. Sabi licensed Microsoft intellectual property to create “ItzaBitza” – a children’s game with a special drawing tool and related adventures that make learning fun and engaging. Below, learn about the people and technology behind the game, and explore other IP Ventures Program success stories.

Feature Stories

IP Venture News

Third-Party IP Venture News

ItzaZoo Video
ItzaBitza Video


Sabi “ItzaBitza” Broll Package

ItzaBitza Demo (05:31)
Margaret Johnson, CEO and co-founder of Sabi, and friend Miranda demo “ItzaBitza”, a learning game for children ages four and older. (Nov. 12, 2008)

Download: Zune-quality (.wmv) | Broadcast-quality (.mpeg)



ItzaZoo Game Images
ItzaZoo 3-D angle boxshot
Lion Sketchy provides word help with the word “lawn.”
Elephant Sketchy in ItzaZoo playset.
Monkey Sketchy in ItzaZoo playset.
Polar Bear Sketchy in ItzaZoo playset.
ItzaBitza Game Images
“ItzaBitza” -- The child playing is asked to draw a shovel to help Sketchy dig a hole in the “Outer Space” playset. Nov. 12, 2008
“ItzaBitza” -- After the child playing draws a tree, apples appear and squirrels jump out of the hole. Nov. 12, 2008
“ItzaBitza” -- The main character, Sketchy, explores the “Home” playset. Nov. 12, 2008
“ItzaBitza” -- The girl Sketchy on the “Farm” playset, in front of a barn drawn by the player. Nov. 12, 2008
Logo for Sabi’s childrens’ game, “ItzaBitza” – Nov. 12, 2008
Logo for Sabi, Inc. Nov. 12, 2008
Logo for Sabi’s “Living Ink” technology. Nov. 12, 2008
Itzabitza 3-D angle boxshot.