Windows Live Trademark Guidelines

Overview

Follow these guidelines to ensure that you are referring to Windows Live correctly in all print and online communications.

Windows Live is a trademark. The official product name includes the trademark symbol (™) as shown here:

Windows Live™

Note Do not include a registered trademark symbol (®) after Windows when it is part of the Windows Live name.

Usage Guidelines

Logo & Logo Link Licensing

•	Although Windows Live (without including Microsoft) is preferred, it is okay to use "Microsoft® Windows Live™" on the first mention if it is necessary from a business perspective to do so.
•	The first time that Windows Live is mentioned in body copy, include a reference to the product as "online services" and the appropriate trademark symbol (™). For example, "Consumers love the new Windows Live™ online services."
•	Always use the full Windows Live name in body copy.
•	*Never refer to the product just as Live. Always include Windows* in the product name.**
•	Never abbreviate Windows Live as in Win, WinL, or WL.
•	When Windows Live is referenced in printed marketing materials, include the following attribution of Microsoft's ownership of the Windows Live trademark: Windows Live is either a registered trademark or trademark of Microsoft Corporation in the United States and/or other countries.
•	Always use Windows Live as an adjective modifying the generic noun—for example, "Windows Live™ online services." Do not use the mark as a noun or verb.
•	Never use Windows Live in the possessive, as in, "Windows Live's security features are impressive." Instead say, "The security features of the Windows Live operating system are impressive."
•	Do not use the general term "live" to refer to the product as in "Did you sign up for live?"

•	Always maintain a visual distinction between the third-party company and product name and the Windows Live trademark. Windows Live should be less prominent.
•	Do not use Windows Live in your product or service name or in your company name.
•	Do not use product, service, or company names that could be confused with the Windows Live trademark.
•	Do not mimic or copy Windows Live advertising or trade dress.
•	Do not create or use any logos that include the Windows Live trademark unless pursuant to a license from Microsoft.
•	Do not use any Windows Live brand elements, including logos, color blends, and screenshots, in third-party materials unless pursuant to a license from Microsoft.