Business applications help your company plan, execute and measure successes of the business. These are the applications that help a company build and assemble products, deliver services to customers, manage customer relationships, measure business results and many other core business processes. These solutions can serve internal processes, such as enterprise resource planning, enterprise content management or product lifecycle management which drive business processes and workflows, or they can provide external capabilities, such as eCommerce or business-to-business transactions.
There are two primary approaches to business applications: packaged and custom. Packaged applications provide out-of-the-box solutions for common business needs. Custom applications are customized to provide a competitive advantage, a differentiation in the market, or to address needs that are specific to the company.
Because Windows® is the world’s most widely used operating system, there are Microsoft partners world-wide who can deliver the application solutions that you need. Independent Software Vendors (ISVs) and System Integrators (SIs) use the Microsoft Applications Platform to build custom applications for you and then once they are deployed, you can use the platform’s rich, intuitive management features. Find a partner at Microsoft Pinpoint.
Microsoft also offers a familiar line of adaptable business management solutions which Microsoft partners can implement with a tailored approach to fit the needs of your business, including Microsoft Dynamics, which is a line of customer relationship management (CRM) and enterprise resource planning (ERP) solutions, and Office Business Applications, which is a series of applications built on the clients, servers, services, and tools that comprise the 2007 Microsoft Office system.
Microsoft Dynamics ERP helps customers drive business performance, measure financial effectiveness, and make better decisions that deliver immediate top line and bottom line results. Dynamics ERP allows you to manage common business tasks in the areas of finance, human resources, projects, supply chains, executives, IT, collaboration, and business intelligence.
Microsoft Dynamics CRM allows customers to boost sales, service and customer satisfaction with CRM that works the way you do and fits your business. Dynamics CRM helps you manage your sales, customer service, and marketing business processes. Microsoft Dynamics products provide a familiar Microsoft environment to make employees more likely to use it, and it works well with other elements of the Microsoft Application Platform.
Office Business Applications (OBA) allow business processes to flow in a way that are “document-centric” using the popular Microsoft Office suite of applications. OBA provides support for document work flow, a search engine portal, a business data catalog, extensible user interfaces, and open XML file formats.
