Consumer packaged goods (CPG) distributors face big challenges selling to the fiercely competitive and rapidly evolving retail industry. Intense price stress at the retail level puts pressure on distributors and leads to small margins. Alternatives such as mail order, catalog sales, and direct sales bypass the traditional distribution channels altogether, forcing companies to add value to their services to retain customers.
Microsoft Dynamics can help you succeed in the CPG industry with financial, process, and customer relationship management (CRM) solutions. Deploying these flexible solutions can give your company a significant competitive advantage by meeting retailers' demands more effectively, lowering the cost of operations, and improving customer satisfaction.