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Microsoft Australia crowns Windows Phone 7 App Champion

6 April, 2011 | Sydney, Australia

SYDNEY, April 6, 2011 – Microsoft Australia today announced the winners of its ‘Dev vs. Dev’ app competition, which challenged Australia's best developers to pit their skills against each other to create an app worthy of claiming the Windows Phone 7 App Champion title.  The Toothbrush Island Software Company Pty Ltd’s Nine Lettuce word game was awarded the coveted title of the Windows Phone 7 App Champion in Australia with five runners up receiving a Windows Phone 7 HTC 7 Mozart for each of their apps. Nine Lettuce was recognised for the quality of its game play and the ability to share with friends.[readmore]

The Windows Phone 7 App Champion competition ran for three months from December to March 2011.  The winning applications were selected by a panel of five judges made up of industry experts and representatives from Microsoft and Telstra, including: Sheau-Lan Reed - Director, Mobile Communications Business, Microsoft Australia; Dave Glover, Developer Evangelist, Microsoft Australia; David Powell - GM Device Experience Device Management & Operations, Telstra Innovation Products & Marketing; Nick Randolph, Built to Roam; and Jennifer Wilson, Project Factory.  The applications were judged on specific criteria for creativity, marketability, potential popularity and originality.

The competition witnessed a steady stream of developers vying to win the trip to MIX 11 and to be crowned “Windows Phone 7 App Champion” with the top three themes for entries focusing on games, health and fitness applications as well as productivity and utilities applications.

“Having just celebrated our app-iversary,  one year since Microsoft first unveiled its Windows Phone Developer Tools, we now have over 11,500 apps now available on Marketplace and over 36,000 developers signed up to deliver Windows Phone apps. We’re absolutely thrilled by the amount of excitement the developer community is showing in the Windows Phone 7 platform,” said Sheau-Lan Reed, Director, Mobile Communications Business, Microsoft Australia. “The Dev vs. Dev competition highlights the innovation and talent in the Australian developer community and we were very impressed by the quality and depth of apps entered for this competition. On behalf of the Windows Phone 7 team, I’d like to congratulate the winner, runner ups and those who received honourable mentions.”

In order of ranking, the 2011 winners are:
• Grand Prize Winner:  Nine Lettuce – a curiously addictive word game where players are given a set of nine letters and must create as many words as they can that are four or more letters long.
• Runners Up:

Art Spot – a puzzle game that challenges your powers of perception while delighting you with beautiful artwork. Players must find all five differences between two paintings shown in each puzzle and then test their memory.
AU Newswire – Brings a comprehensive collection of all the best Australian news providers in the country to your Windows Phone 7 with a built-in database of over 250 news feeds.
Cell – A touch-based cellular life game where your goal is to grow into the biggest cell by using a clever mix of cautious thinking and quick reflexes.
MIX11 – This app provides attendees at Microsoft MIX11 with a complete schedule on a Windows Phone 7 providing quick and easy offline reference to session information, speaker bios, a map and news feed.
Pocket Files – Providing a convenient access to your Dropbox® files and folders right from your pocket, Pocket Files (Dropbox edition) allows you to open Microsoft Office documents (Word, Excel, Powerpoint), preview Adobe Acrobat files (pdf), preview text files (txt) and review and save your photos to the phone (jpg, png)

Honourable mentions went to the following apps: Hungry Bub; Pocket Money; Metro Match; AU FMRadio; Hallucinogen; and MyBikeMap.

“We have some great software development talent here in Australia and this competition gave developers the opportunity to show us what they were capable of. There were some brilliant entries, which made the judging difficult, but the overall winner, runners up and highly commended entries produced some very innovative uses of the Windows Phone 7 interface and software design,” said David Powell, GM Device Experience, Telstra Mobility Products.

“The development tools on Windows Phone 7 are extremely versatile and easy to use and it was evident while judging the entries that Australian developers are really embracing the usability on the device and the design and development modes of development to create some beautifully designed applications,” says Nick Randolph, Built to Roam.


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