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Microsoft Australia’s Tech•Ed 2010 opens its doors to 2,700 Australian IT Pros and Developers

25 August, 2010 | Gold Coast, Australia

Microsoft Australia’s annual technical education conference, Tech•Ed 2010, kicked off yesterday with more than 2,700 IT professionals and software developers descending on Queensland’s Gold Coast to attend the event – the largest attendance ever at a Tech•Ed held in the Gold Coast Convention Centre.

Tech•Ed 2010 opened with a keynote led by Microsoft Australia’s Michael Kordahi and featuring August de los Reyes, principal user experience manager with Windows Design and Research at Microsoft Corporation. The two presenters highlighted Microsoft’s vision of the growing relationship between people and computers, the future of design, the potential of Natural User Interfaces and Kinect for XBOX 360, Microsoft’s controller-free gaming and entertainment device. Throughout the event, Microsoft will share with attendees a series of technology demonstrations which bring to life Microsoft’s vision of the future.

Delegates were also treated to a demo of Microsoft’s new Windows Phone 7 in the keynote presentation. Near-final applications for Windows Phone 7 from major Australian businesses, Fairfax and Telstra, were unveiled as well as concept app Deck of Secrets from Shopping Secrets Pty Ltd and game NextWar Mobile, from local development house Micron Game Studio, providing a first-hand glimpse of Australian-developed applications and games for Microsoft’s highly anticipated new mobile platform.

Telstra revealed that it was in the final stages of developing a TelstraOne hub that would provide its Windows Phone 7 customers with fast, simple and visually dynamic access to unmetered news, weather and sport content. “The TelstraOne hub harnesses Window Phone 7’s panorama design to allow Telstra customers to access live information at a glance and with the flick of a finger,” said Richard Fink, Director, Telstra Mobility Products. “For example, the hub takes news and sports feeds from BigPond News and displays them live on media tiles on the phone. We think our customers will love the real-time experience that Windows Phone 7 makes possible.”

David Glover, Developer Evangelist, Microsoft Australia, showed the new mobile application that’s in development for Fairfax’s Domain, which was created using the team’s existing .NET skills. The application will enable users to search for property across Australia to buy, rent and share directly from a Windows Phone 7 device.

“We are excited to be working on an application for the launch of Windows Phone 7, as it has such an interesting approach to the user interface design and is quite different to anything currently on the market,” said Matthew Faries, Classifieds Technology Director, Fairfax, Domain. “In addition, the Microsoft Windows Phone 7 platform is ideal to work with, as our team doesn’t need any additional technical training and can use their existing Microsoft .NET skills and the rich library of Silverlight controls.”

Key focus areas at Tech•Ed 2010 include how to benefit from Microsoft cloud services and tools such as Microsoft Online Services (MOS) and Azure; rich client computing for Windows 7, Windows Phone 7, Internet Explorer 9 (IE9) and Natural User Interfaces (NUIs); and a vast array of web development tools designed to create the richest possible experiences for the web.

“We’re thrilled to open the doors of Tech•Ed 2010 to another sold-out crowd of Australia’s best and brightest developers and IT pros,” said Sarah Vaughan, technical audience lead, Microsoft Australia. “Not only has this event sold out, we had to increase the number of tickets available to maximum capacity to make room for more attendees.

“This year, we are focusing on unlocking the potential of the tools and software that IT pros have already invested in. Through a fantastic line up of sessions and real world demos, we are hoping to inspire attendees to a new level of innovation and open up new opportunities across the cloud, the client and the web,” said Vaughan.

For the first time, Tech•Ed 2010 also features the opportunity for non-attendees to view Tech•Ed content, streamed live via the web. Following the popularity of last year’s Tech•Ed live meetings, Microsoft has made the keynote, locknote and 15 sessions available as they happen. Viewers will need to install Silverlight in order to take part and will be able to ask questions via twitter. The Tech•Ed live recordings are a way for non-attending developers and IT pros to benefit from the great content at this year’s event.

Sponsors of this year’s event include HP, Telstra and Avepoint. For more information, please visit Tech•Ed Australia website.

Dates: Tuesday 24 August – Friday 27 August, 2010
Location: Gold Coast Convention and Exhibition Centre

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For further information, please contact:

Cathy Jamieson
Microsoft Australia
PH: 0412 177 738
Cathy.Jamieson@microsoft.com

Alex Dembiany
Howorth
PH: 0415 259 669
alex@howorth.com.au

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