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Microsoft Launches Mobile and Embedded DevCon 2005 in Asia

15 June, 2005 | Archived Post
Biggest and Best Yet MEDC for more than 6,000 Asian Mobile Developers set to Experience Latest Windows Mobile and Windows Embedded TechnologySydney, June 15, 2005

Press Release:
Microsoft Corp. today announced the Asia series of Mobile and Embedded DevCon (MEDC 2005), the company's annual mobile and embedded developers conference. Starting on June 16 in Kuala Lumpur, Malaysia, the series will continue throughout the region in Melbourne, Australia on June 20; Sydney, Australia on June 22; and Beijing, China on June 23-24..

MEDC 2005 will bring to the Asian developer community the latest Microsoft Mobility and Embedded strategy and technology tools to enable quicker development of applications for its Windows Mobile and Windows CE platforms.

MEDC 2005 will leverage Asia's world-class technology development pool which has been successful in delivering products and services to the global market.  More than 650,000 developers worldwide are targeting Windows Mobile devices. To date, more than 1.3 million downloads of Windows Mobile SDKs have taken place since January 2002.

With more than 6,000 participants from around Asia for the MEDC 2005, the Windows Mobile Developer community in this region is one of the world's largest dedicated mobile application developer communities.

“Asia is a major development center for mobile and embedded technologies, and mobile developers are an essential part of the region's robust ecosystem of operators, OEMs, ISVs, content partners and other industry players,” said Jason Lim, Asia Pacific director of the Mobile and Embedded Devices division at Microsoft.  “MEDC 2005 provides a powerful venue for the local Asian developer community to gather and exchange innovative ideas that will drive the future growth of the mobile industry, and will transform the way consumers use mobile devices.”

Faced with the challenge of creating new applications for Asia's burgeoning population of mobile users, developers in the region are gearing to build and innovate on Microsoft's newly-launched Windows Mobile 5.0 platform.

“Windows Mobile 5.0 is the next stage in enabling developers to build quality applications for mobile devices. With a suite of new Managed APIs, developers now have much greater control over the device. They now have greater flexibility in the handset design, enabling them to roll out devices with more functionalities and features - bigger screens with higher resolution, better cameras and QWERTY keys,” said Nick Randolph, Development Manager at AutumnCare, and a Microsoft MVP for .NET CF.

Asia's mobile operators are eager to tap the huge potential of mobile data services to attract and retain customers. Recently, Singapore Telecommunications (SingTel) and Microsoft joined forces to offer mobile users a world-first “live” info-tainment service that allows customers to receive alerts, updates and promotions via a continuous “crawler” or ticker on the home screen of a Windows Mobile device.

MEDC 2005 is a key investment of Microsoft Mobile and Embedded Division to expand and promote the building of devices based on Windows CE and XP Embedded, as well as the development of applications for a wide range of Windows Mobile-based handsets. The conference will showcase presentations of key Microsoft development technologies like the .NET Compact Framework, Visual Studio, ASP.NET Mobile Controls, SQL Mobile featured at the conference and hands-on demo sessions.

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About Microsoft
Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realise their full potential.

About Mobile & Embedded DevCon (MEDC 2005)
Microsoft's global developer program, MEDC connects developers to tools, technical information, support, and distribution channels they can use to build and market applications around the globe. From offices in all key markets, MEDC provides technical and business development support to developers and operators to assist them in achieving their goal of successfully launching applications and services to consumers and enterprises. More information is available at http://msdn.microsoft.com/mobility/medc/.

For more information about Windows Mobile:
Visit http://www.microsoft.com/windowsmobile/press/default.mspx.

For further information or to arrange an interview:

Shannon Rudd
Product Communications Manager
Microsoft Australia
Ph: 02 9870 2451 or 0410 533 055
shannr@microsoft.com

Susannah Hardy
Howorth Communications
Ph: 02 8281 3830 or 0410 613 510
howorth@howorth.com.au

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