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Transform Your Lounge Room with Microsoft Windows XP® Media Center Edition 2005

14 October, 2004 | Archived Post
Microsoft Unveils Windows XP® Media Center to Press and Customers from the Living Room of DomayneSYDNEY, Australia, 13 October 2004

Abstract:
The traditional Australian lounge room is set for a digital make-over beginning with today's launch of the Windows XP® Media Center Edition 2005.

Press Release:
Windows XP® Media Center Edition 2005 is a digital entertainment centre designed to live in the lounge room and will change the way people think about and use computers.

Windows XP® Media Center Edition 2005, connected to either a monitor or television and the Internet, offers a seamless way to enjoy the type of entertainment people care most about - photos, music, video, recorded and live TV. From the convenience of one remote control, Windows XP® Media Center Edition 2005 enables customers to:

  • Play, record and pause live television
  • Watch and control DVDs
  • Listen and store music
  • Share digital photos and movies
  • Access computer games and music on demand

“Windows XP® Media Center Edition 2005 is a whole new way for people to experience home entertainment when and how they want. People no longer need a separate stereo, video recorder, DVD player and computer - the one device can do it all for you using a single remote control. This technology makes the digital revolution a reality for everyone,” said Danny Beck, Senior Product Marketing Manager, Windows Desktop, Microsoft Australia.


“People want more out of their Personal Computer (PC). Digital photography, digital music and other lifestyle-driven activities continue to grow in popularity and Windows XP® Media Center Edition meets this growing demand and makes it easier for all Australians to get the most from digital home entertainment.”

Microsoft Australia also announced Windows XP® Media Center Edition 2005 is enabled to support on-demand media services. These on-demand services are called ?Online Spotlight,' and offer consumers convenient access to the latest content, such as music and games, from the Internet.


Microsoft will offer Online Spotlight content through ninemsn, Microsoft's joint venture with Publishing and Broadcasting Limited (PBL) and through a partnership, which we are finalising, with Telstra Bigpond.


Martin Hoffman, Chief Executive Officer of ninemsn said, “We believe that the MCE is going to add a very exciting dynamic to the home computing and entertainment experience and it's one that we fully support. ninemsn's vision is to bring people closer to the people and information that matters most, when, where and how they want it - this is another great platform that will enable us to do this,” he said.


BigPond's Managing Director, Mr Justin Milne, said that BigPond congratulates Microsoft on its Australian release of the Microsoft Media Centre, as it will drive a great digital experience for consumers.


“Initially, the BigPond Games site, GameArena, and the BigPond V8 Supercar content would be available to BigPond customers with the Microsoft Media Centre.


“This is exciting as the combination of broadband content and the Microsoft Media Centre television will provide a compelling experience for BigPond customers. This also complements the BigPond strategy of delivering its content to multiple devices Australian customers will be able to choose from a range of different Windows XP Media Center Edition PCs,” said Mr Milne.


Acer, Hewlett-Packard, Optima, and Toshiba joined Microsoft in launching their Windows XP® Media Center Editions. Creative Labs was also on hand and announced the availability of a Portable Media Centre so people can enjoy their digital entertainment on the go.


The local PC industry is extremely excited about this Microsoft product launch. This is evident by the 1500 Australian system builders who recently attended a nationwide Media Center technical and sales readiness seminar series in preparation for product availability.


Where can I see one?
Media Center PCs will be available beginning today from major retail outlets including Domayne, Harvey Norman, Dick Smith Electronics, Myer and The Good Guys. Microsoft will also be present at the Intelligent Home Show October 15 - 17 at the Melbourne Exhibition Centre. Drop by to see live demonstrations of Windows XP Media Center Edition.

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For further information and interviews please contact:
Shannon Rudd
Product Communications Manager
Microsoft Australia
02 9870.2451 or 0410 533 055
shannr@microsoft.com

Susannah Hardy or Anne Flanagan
Howorth Communications
02 8281 3830 or 0410 613 510
howorth@howorth.com.au

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