Create a unified view of your customer Use BizTalk to integrate and analyze data distributed across marketing systems, warranty systems, ordering systems, partner or distributor systems, and social media.
BizTalk Server orchestrates customer needs and: Acquires and transforms data across a variety of different systems using Messaging, to build a single view of the customer Monitors activities with exception-based alerts (using the Business Rules Engine (BRE) Integrates with industry-wide B2B networks and standards like RosettaNet, HIPAA, HL7, and SWIFT
Promote and fulfill customer needs Effectively manage rebate offers and automate the processes for trade fund offers, reimbursements, and inventory management. Implement intelligent, rules-based connections to “stand beside” your existing solutions and enhance your capabilities.
Rapid response to product recalls ensuring a great customer experience and safety compliance Recalls are expensive and time consuming. For most manufacturers, there is no single system in place to trigger or handle a safety recall.
BizTalk allows you to: Dynamically trace the inclusion of a defective part across a variety of finished goods Locate customers to whom you have shipped the concerned products Perform cross-system, cross-catalog, or cross-shipment lookup Create automated alerts and escalation to notify the appropriate personnel
|  Business Process Solution Helps Dental Equipment Maker to Increase Sales"We were creating 2,000 to 3,000 product packets per year. With the service-oriented architecture solution built on BizTalk Server, we’re on pace to do about 11,000 per year." Ralph Osburn, Technology Manager, A-dec  Packaging Company Eliminates E-commerce Logjam with Microsoft BizTalk“We are now increasing the proportion of business that Visy transacts via e-commerce. We process a lot more transactions in a lot less time with fewer resources.” Jeffrey Rochman, E-Business Manager, Visy Industries |