Why IT Matters in Midsize Firms
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Keystone Strategy found the role of information technology (IT) is critical to corporate revenue growth because it can enable companies to scale. The study found businesses appropriately equipped with IT are more effective at managing increases in complexity of the processes, the organization, and the business model that accompany business success.
The answer to business process scalability is found in what the technology actually does for a business. To understand this relationship, the study team developed an approach measuring how IT impacts 40 different business scenarios across all major areas of a firm. These scenarios provide a comprehensive view of the real impact of IT on firm performance.
The results decisively demonstrate that firms that build high-capability IT systems grow faster than firms that do not—and even do so while increasing both profitability and revenue. This paper includes the following:
| • | A discussion of IT Capacity vs. Business Performance |
| • | A view of the profit and IT scorecard |
| • | An examination of how top firms improve business performance using IT |
| • | A review of the ongoing debate on the use of IT |
| • | A look at the study methodology |
| • | A discussion assessing IT capability |
| • | A look at measuring financial performance |
| • | Case studies for PrintingForLess.com and Jack Wolfskin |
