Get a clear picture of your customers - how they buy, what they buy and when they buy.
At its most basic, a customer relationship management system (CRM) can be a simple Excel spreadsheet where you keep track of who you contacted, why and when. But there are more sophisticated tools available that can help you integrate and smooth your marketing and sales processes.
Microsoft Outlook 2010 with Business Contact Manager (BCM)* is a great CRM tool for small business owners because you can use it to keep track of sales and leads, campaign successes and customer pipelines.
When you know who you need to ring, why and when, you can focus your sales and marketing activities more effectively and productively.
Shorten sales cycles and increase revenue
With the launch of Microsoft Dynamics CRM Online, businesses of all sizes can increase efficiency and reduce admin tasks. When you're already at full stretch, juggling sales, delivery and the personal service which keeps customers coming back is no mean feat. Finding more efficiencies probably feels like a bridge too far- yet the smallest ventures have the most to gain.
See how these customers have reduced call-wait times and improved customer service with CRM
Microsoft Dynamics CRM helps everyone contribute to profits by formalising the sales process and slashing admin – all using tools with which your staff are already familiar.
- Dynamics CRM uncovers new sales opportunities and cuts the cost of sales; whilst giving existing customers superior service and a richer, more personalised relationship. You won’t need an in-house IT department and you won’t need corporate-sized budgets; in fact, you could be up and running within 48 hours.
- Dynamics CRM ensures that marketing ideas turn seamlessly into prospects, sales, and finally, devoted customers – the bedrock of your ongoing profitability.
Need some advice?
Enter your postcode into our Pinpoint tool (below right) to find a Microsoft Small Business Specialist Partner near you.
*Note: Outlook 2010 with BCM is part of the Microsoft Office Standard 2010 and Office Professional Plus 2010 editions, currently available through volume licensing (5+ PCs) only.?
