Your business goals
Strengthen Customer Relationships

Companies position themselves for long-term success when they understand and connect with their customers. Good customer relationships help organizations find new clients, foster customer loyalty, and increase lifetime customer value.

Use the case studies, expert analysis articles, people-ready solutions, and other information presented in this section to find out how your company can strengthen its customer relationships.

Succeeding in the new world of work

With tools that empower employees at all levels, banks can best serve their customers—now, and in the future.

 
Thomson Financial

By making its portfolio management software customizable and easier to use, Thomson Financial is helping its customers automate tasks and improve accuracy.

The Dynamic Knowledge Environment, with its familiar Microsoft Office interface, helps companies retain knowledge and build systems for people—not process.

Retailers are connecting with customers by using next-generation mobile devices, pattern recognition, expertise location, and technologies that help their people develop business insights and drive innovations.

Giving employees a complete customer picture is the first step toward understanding your most important customers and how to serve them best.

Digital medical record systems are helping physicians and researchers safeguard the privacy of patient records by providing access only to those who need it.

The faster insurance providers process claims, the sharper their competitive edge. Mobile devices can help field claims adjusters resolve claims quickly.

According to a Forrester report commissioned by Microsoft, 55 percent of business managers think customer relationships are their most important issue. So why do only 32 percent of companies make it their top IT spending priority?

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A regional medical testing lab improves both customer and employee satisfaction by using comprehensive CRM solutions to provide same-day responses and greater management insight.

See how Malibu Boats' Web-based portal connects people with key information that helps them build better boats, improve customer service, and close more sales.

To improve relationships with prospective and current customers, Equinox Fitness decided that it needed to replace its paper-based lead management process and do a better job of using member data.

Basketball equipment maker Lifetime Products recognized that it needed to make quicker and more-informed decisions after expanding operations into China.

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The following people-ready business solutions give your workforce the technology to strengthen customer relationships.

Build your business capabilities
Give your people the tools and information they need to improve efficiency and advance your business:

Optimize your IT infrastructure
Empower your people by turning your IT infrastructure into a strategic asset: