Mobility Business-to-Consumer Application Partner of the Year

Award Description:

The Mobility Business-to-Consumer (B2C) Application Partner of the Year Award recognizes exceptional innovation from a partner that has developed B2C applications on the Windows Phone 7 technologies. B2C applications include, but are not limited to: social networking, news and information, and collaboration and tools that increase productivity, reduce operating costs and provide an exceptional user experience. These solutions can have a singular consumer focus or combine a range of consumer functions. PLEASE NOTE THE QUESTIONS IN THIS CATEGORY DIFFER FROM THE WPC 2011 AWARDS PROGRAM.

Questions:

1. Describe your mobility business strategy (e.g. target market, vertical or industry focus, supported platforms, etc.).

2. Describe your business-to-consumer based application and the business opportunity your solution is designed to address. Please describe if this opportunity specific to one particular customer or does it have broader market implications?

3. Describe the need your Windows Phone 7 application addresses and how your application is unique, appealing to the user and different than your competitors?

4. Explain how your solution helped the consumer? Please also provide details about how your solution is used by the consumer.

5. What Microsoft Windows Phone 7 and other technologies does your application use? Select all that apply
a. Collaboration
b. Location based services
c. RSS feeds
d. Other

6. Describe how leveraging Microsoft-based technologies in your solution helped you win against the competition.

7. What percentage of your overall Mobility business is focused on Windows Phones? Select One
a. 0-10%
b. 11-25%
c. 26-50%
d. 51-75%
e. 76%+

8. What percentage of your developers/IT professional staff is focused on the development and delivery of Windows Phone Solutions or Services? Select One
a. 0-10%
b. 11-25%
c. 26-50%
d. 51-75%
e. 76%+

9. What has been the percentage growth in your Windows Phone business, year over year? Select One
a. 0-10%
b. 11-25%
c. 26-50%
d. 51-75%
e. 76%+

10. Identify the channel (s) in which you are selling your solution.

11. Provide outside references or data sources that provide evidence of exceptional customer experience or satisfaction (i.e., links to published articles, case studies, videos, customer testimonials, etc.).

12. Describe all MPN related activities your company has been involved in over the past 12 months, other than renewing your membership and qualifying for competency (e.g. profiling solution in Pinpoint (please include your Pinpoint solution URL), customer campaigns, training, proof of concepts, etc.).

13. Did your company partner with any other Microsoft technology partners in designing/developing/implementing and/or integrating this solution? If yes, please describe your partnering story?