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Canadian Economy

In the Canadian economy, innovation is important. These days, when the word "recession" is on every Canadian's mind, it's absolutely crucial to keep positioning your business for success - during the current economic downturn, and beyond.

How? By continuing to lower costs. By empowering your people with the tools they need to drive your business forward. And by continuing to seek business opportunities, no matter what the environment. For Phil Sorgen, President of Microsoft Canada Co., the role of innovation is to help your business not just today, but tomorrow - right through the current climate of instability.

Phil's view is that innovation can make your business more agile and more responsive right now, and that, despite the downturn, Microsoft can play a key role in helping business in Canada get there. Instead of just survival, he thinks it is actually possible to think about business success.

Read a transcript of Microsoft CEO Steve Balmer’s comments to the Democratic Party Caucus of the United States of America.

Read Phil Sorgen's op-ed story:The New Normal: Managing through an era of transformational change, featured in Policy Options June 2009 Edition

Saving Money

Saving Money

It’s always been important. Today it’s an absolute necessity. Efficiency is now the watchword of Canadian business. Cutting expenditures for travel and meetings. Reducing hardware costs. Above all, getting what you need faster and cheaper.

Your IT department is where it all starts — but it doesn’t have to mean a huge IT investment.

Business Productivity

Business Productivity

Now, more than ever, is the time to boost the productivity of business in Canada. Individuals and businesses need to do more with less, and with the right productivity tools. Fortunately there are currently more tools than ever to actually make it happen.

Business Opportunities

Business Opportunities

It is possible to position your business for success today, even with the Canadian economy now officially in recession. How can your organization come out ahead? To enable smart, strategic actions in this downturn, you need high-quality business intelligence, real operational effectiveness, and above all, strong relationships with your customers.

Many businesses in Canada are already achieving all this very cost-effectively.

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