Tradeslot specializes in designing and building large scale business-to-business and government-to-business (G2B) auctions platforms; its partner company, Adslot, uses the same auction platform to auction online advertising space. The companies use computation-heavy combinatorial auction algorithms to manage their complex conditional bid processes. However, with a lack of compute power with its existing infrastructure, the companies found it necessary to manually add constraints to auctions. Tradeslot and Adslot implemented Windows Azure™ and, as a result, reduced capital costs for customers—from U.S.$60,000 to only $1,000 for each customer, improved their ability to scale up and improve services for customers, saved critical IT resources, and delivered a solution their customers can trust. |