Redefine customer relationships with CRM
Empower every employee to boost sales, satisfaction, and service with automated CRM that's easy to use, customize, and maintain
Updated: March 14, 2006
Your customers and you want the same thing from your business: to deliver value by satisfying critical needs efficiently. Customer relationship management (CRM) tools from Microsoft Dynamics (formerly Microsoft Business Solutions) allow your company to be that kind of business. Use familiar software solutions to help your employees to function at optimal productivity levels, to deliver high-quality services and responsive communications, and to obtain better results from your sales and service business. Microsoft Dynamics business software offers a wide spectrum of feature-rich, affordable CRM solutions to help you meet your specific needs.
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Transform your business for consistent results
Microsoft Dynamics solutions can help extend the skills, processes, and tools you already own and use, and allow you to derive more value from existing investments. You can automate many routine tasks, help reduce the need to reenter data, and focus on making a difference for the business. Work the way you prefer to run your business—but with measurably increased results and tangible improvements across your processes and key relationships.
| • | The CRM solutions and capabilities within Microsoft Dynamics connect closely to other Microsoft technologies that you may already use. This brings together data, helping your sales people to answer customer questions without making the customer wait. Marketing planners can review the true results of marketing campaigns, from customer inquiries to sales and services delivered. Managers can use business data to assess the value of customer relationships for your organization and make them more productive. |
| • | When your employees use the CRM functionalities of Microsoft Dynamics, they can work within familiar software environment, using tools they’re comfortable with. This helps reduce distractions of having to learn and work with disparate software tools. In the design process, Microsoft conducts extensive research with many thousands of customers. So the technology can do what people want it to do, in the way they want to see it. For example, you can access customer and business information and manage customer communications through your e-mail program. Or you can analyze data and create reports in your spreadsheet application. 
Illustration: Access customer information and manage customer communications through your e-mail program. |
| • | Your customers, as well as your employees, will appreciate that Microsoft solutions for CRM help make it possible to keep processes consistent and fast moving, and accountability high. Standardize customer relationship management along with communications, and satisfy expectations consistently. Make it easy, not just to find information, but to do something with it no matter what your role is—service associate or business executive. |
Act on opportunities, and keep customers satisfied
Your sales, marketing, and service employees understand that their task is to realize your ambitions. Every time an employee plans a marketing activity, meets with a customer, closes a sale, or contacts a prospect, she can either accomplish or miss the business goals. Microsoft solutions for CRM, such as Microsoft Dynamics CRM 3.0, help your employees to be productive and successful—consistently and predictably.
| • | Sales people are always under pressure to make numbers and produce results. With Microsoft CRM and field-service solutions, you can provide your sales team with the intelligence they need to deliver. They can identify more potential opportunities, understand better what course of action to take, and convert more leads into satisfied customers. Streamlined communications and well-documented, consistent sales processes help keep everybody moving. 
Illustration: Data from Microsoft Dynamics solutions being accessed from other applications to identify opportunities |
| • | You need your marketing group to proceed strategically as it uncovers and capitalizes on new opportunities. Microsoft Dynamics solutions can help give your marketing team the streamlined, automated tools to: Target the most promising market segments, bring your products and services to your audiences, convert possible leads into customers, and measure the results of all activities to drive even better results. |
| • | Every time any of your customer-facing employees interacts with a customer or delivers a service, your business has an opportunity to strengthen customer loyalty, initiate up-sells and cross-sells, and build brand value. Microsoft Dynamics can help your services become profitable with effective communications, fast issue resolution, and efficient scheduling and dispatching of service delivery resources. |
Microsoft Dynamics products and services for CRM
Microsoft Dynamics solutions are typically implemented for you by a Microsoft partner with the right industry and technical expertise. Implementations are painless and fast, and allow your business to continue without interruption. Your in-house technologists or Microsoft partner can customize the solutions and help to ensure they suit your requirements. Because the solutions require little continuous maintenance and have a low-adoption threshold with users, your IT staff can focus more on business-critical issues rather than on running technology.
Whether you run a small, growing business or a large organization with a large number of customers and large sales and marketing teams—you can use Microsoft Dynamics to help you manage relationships even better. Consider and choose from a variety of products.
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