XBOX GAME FORCE TAKES ON THE MOVIES
Xbox Canada Brings Video Gaming Excitement To Famous Players Theatres Across The Country
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March 4, 2003
For Immediate Release
TORONTO, Ontario - Mar. 4, 2003 - Xbox Canada today announced a new marketing program that brings moviegoers and video gamers together with the Xbox™ video game system from Microsoft Corp. Starting today, the Xbox Game Force will be a feature presentation at select Famous Players theatres across Canada, offering Canadians an opportunity to test their wits in a battle of the minds for a chance to win cool Xbox prizes.
By playing a variety of entertaining, skill-testing games against the Xbox Game Force or even against other patrons, moviegoers will have the opportunity to win great Xbox gear, Xbox system and game rentals from Blockbuster, and even the chance to win $100 off an Xbox video game system purchase.
In addition, the Xbox Game Force will bring the coolest new Xbox games available, primed and ready for play. Movie patrons can check out hot Xbox games like “Indiana Jones® and the Emperor’s TombTM” from LucasArts Entertainment Company LLC or “DOA® Xtreme Beach Volleyball” from Tecmo®, and play all games featured in the new Xbox Platinum Hits series, best-selling Xbox titles now available at a value price of $29.99. With the Xbox Game Force invading theatres, moviegoers are expected to arrive at theatres long before show time in order to have some fun with the world’s most powerful video game console.
“More and more, we are seeing increasing convergence between all forms of entertainment, and movies and video games are a natural fit,” said Nuria Bronfman, VP of Corporate Affairs for Famous Players. “We’re thrilled to welcome the Xbox Game Force into our theatres as yet another great way to provide even more entertainment value to our Famous Players guests.”
“Famous Players is the perfect partner to help Xbox Canada showcase the superior graphics, sound and power available only on Xbox,” said Dawn Martynuik, Consumer & Retail Program Manager, Xbox Canada. “Bringing the Xbox experience directly to movie and video game fans is an important way to introduce more Canadians to games at a higher level.”
Program details and schedules for the Xbox Game Force events can be found online at http://www.xbox.com/ca/xboxatthemovies. All events will take place from 6:30pm to 10:30 pm local time at the following locations:
Montreal area:
March 4 @ Paramount Montreal
March 6 @ Paramount Montreal
March 7 @ Coliseum Laval
March 11 @ Coliseum Laval
March 18 @ StarCite Montreal
March 25 @ Paramount Montreal
Toronto:
March 4 @ SilverCity Yonge & Eglinton
March 11 @ Colossus Woodbridge
March 13 @ Paramount Toronto
March 18 @ SilverCity Yorkdale
March 21 @ Colossus Woodbride
March 22 @ Paramount Toronto
March 25 @ SilverCity Yonge & Eglinton
March 28 @ Coliseum Scarborough
March 29 @ SilverCity Richmond Hill
Southwestern Ontario:
March 4 @ Coliseum Mississauga
March 8 @SilverCity Mississauga
March 11 @ SilverCity London
March 14 @ SilverCity Mississauga
March 15 @ SilverCity Kitchener
March 18 @ SilverCity Brampton
March 21 @ SilverCity Ancaster
March 22 @ SilverCity Burlington
March 25 @ SilverCity Kitchener
March 28 @ SilverCity Mississauga
March 29 @ SilverCity London
Alberta:
March 4 @ SilverCity Country Hills, Calgary
March 8 @ SilverCity Country Hills, Calgary
March 11 @ Paramount Chinook
March 14 @ Paramount Chinook
March 15 @ Coliseum Calgary
March 18 @ SilverCity Country Hills, Calgary
March 21 @ Coliseum Calgary
March 22 @ Paramount Chinook
March 25 @ Coliseum Calgary
March 28 @ SilverCity Country Hills, Calgary
March 29 @ Paramount Chinook
British Columbia:
March 4 @ SilverCity Coquitlam
March 7 @ SilverCity Guildford, Surrey
March 8 @ SilverCity Riverport,
March 11 @ Colossus Langley
March 14 @ SilverCity Metropolis, Burnaby
March 15 @ SilverCity Guildford, Surrey
March 18 @ SilverCity Metropolis, Burnaby
March 21 @ Colossus Langley
March 22 @ SilverCity Riverport, Riverport
March 25 @ SilverCity Riverport, Riverport
March 28 @ SilverCity Coquitlam
March 29 @ SilverCity Metropolis, Burnaby
About Xbox
Xbox (www.xbox.com/ca) is Microsoft’s future-generation video game system that delivers the most powerful game experiences ever. Xbox empowers game artists by giving them the technology to fulfill their creative vision as never before, creating games that blur the lines between fantasy and reality. Xbox is now available in North America, Japan, Europe, and Australia.
About Microsoft Canada
Established in 1985, Microsoft Canada Co. is the Canadian subsidiary of Microsoft Corporation (Nasdaq "MSFT") the worldwide leader in software, services and Internet technologies for personal and business computing. Microsoft Canada provides nationwide sales, marketing, consulting and local support services in both French and English. Headquartered in Mississauga, Microsoft Canada has 10 regional offices across the country dedicated to empowering people through great software - any time, any place and on any device. Visit Microsoft Canada's web site at www.microsoft.ca.
Microsoft and Xbox are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.
The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
