Xbox Gets “Unleashed” at Canadian Events This Summer
Xbox Canada Heats Up Cool Events, Puts the World’s Most Powerful Video Game Console Into the Hands of Canadian Gamers
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Xbox Unleashed Contest at www.xbox.com/ca/xboxevents Adds To Summer Excitement
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TORONTO, ON, June 4, 2003 — Get ready Canada, Xbox is about to be unleashed this summer! Starting this June, Xbox Canada is hitting the streets with Xbox Unleashed to give Canadians a chance to step up to play the hottest new games of summer on the coolest, most powerful video game system around. Xbox Canada is challenging gamers to test their skills in the new Xbox Arena and beat the Xbox Pro for a chance to win amazing Xbox prizes.
Throughout the months of June, July and August, five travelling teams will take the Xbox Arena on the road to summer’s biggest events and venues, sporting the most anticipated new Xbox titles -- like Brute Force and Midtown Madness 3 -- primed and ready for play. Gamers that think they have the skills can take on Xbox Canada team members and other fellow Xbox gamers for the chance to win Xbox prizes and, more importantly, bragging rights.
In addition, to further unleash the exhilaration of Xbox, gamers can head over to www.xbox.com/ca/xboxevents to enter a weekly draw to win a copy of the Xbox Unleashed feature game and a Samsung Digital Camcorder, valued at $1,200 CDN. And at the end of the summer, Xbox will also be giving away one grand prize consisting of an Ultimate Xbox Home Entertainment Prize Pack, valued at over $2,000 CDN.
“Xbox gamers recognize the value of the hottest technology and that’s exactly what Samsung delivers,” says Louis Kim, Corporate Marketing Manager, Samsung Canada. “Xbox Unleashed is a perfect fit for us… plus, we get to make a very fun summer even better!”
Full contest details and schedules for Xbox Unleashed events can be found online at www.xbox.com/ca/xboxevents. Be sure to check out the following events during the month of June:
Ontario
June 7-8 -- Unionville Street Festival, Unionville
June 14 -- Hope Volleyball Tournament, Toronto
June 14-15 -- CN Tower/Universal Pictures Hulk promotion, Toronto
June 20-22 -- Pepsi Grand Prix, Barrie
June 20-22 -- Sunsplash Beach Festival, Port Colborne
June 21-22 -- Importnite Car Show, Ottawa
June 28-July 2 -- CHIN Picnic, Toronto
Quebec
June 7 -- Sport Compact Night, Montreal
June 23-28 -- Woodstock en Beauce, St-Ephrem-De-Beauce
British Columbia
June 7 -- Import Showoff, Vancouver
June 15-17 -- Dragon Boat Festival, Vancouver
June 28-29 -- B.C. Wakeboarding Tour, Kelowna
Alberta
June 7 -- Carifest Parade, Calgary
June 8 -- City of Calgary Youth Event, Millennium Park, Calgary
June 20 & 22 -- Greek Festival, Hellenic Community Centre, Calgary
About Xbox
Xbox is Microsoft’s future-generation video game system that delivers the most powerful game experiences ever. Xbox empowers game artists by giving them the technology to fulfill their creative vision as never before, creating games that blur the lines between fantasy and reality. Xbox is now available in North America, Japan, Europe, and Australia. For more information on Xbox and Xbox products, hit www.xbox.com/ca.
About Microsoft Canada
Established in 1985, Microsoft Canada Co. is the Canadian subsidiary of Microsoft Corporation (Nasdaq "MSFT") the worldwide leader in software, services and Internet technologies for personal and business computing. Microsoft Canada provides nationwide sales, marketing, consulting and local support services in both French and English. Headquartered in Mississauga, Microsoft Canada has 10 regional offices across the country dedicated to empowering people through great software - any time, any place and on any device. Visit Microsoft Canada's web site at www.microsoft.ca.
