Online Brand Champion Helps Build Reputations with Microsoft SQL Server™ 2005
Brand security and monitoring company deploys one of the world’s largest implementation of SQL Server
Mississauga, ON – April 10, 2007 - Microsoft Canada Co. announced today that online brand intelligence and brand protection company Brandimensions has chosen to implement Microsoft SQL Server™ 2005. The software enables the Internet-monitoring company to crawl 750 million web pages per month, and demonstrates high transaction rates. By taking advantage of Microsoft-based software, Brandimensions has implemented an active database that has grown to eight terabytes of data and continues to increase in size on a daily basis. The technology gives Brandimensions’ employees access to a solution that helps provide a competitive edge when it comes to reliability, ease of use and cost.
In business since 2001, Brandimensions gathers online brand image intelligence, and helps businesses monitor and analyze consumer discussions (via blogs, discussion forums, etc.) for decision-making as well as help safeguard brands against fraud, phishing attacks and other offenses. Focused on delivering precise information to clients, the company needs to reference as many online sources as possible. To accomplish this efficiently, the company sought a way to automate the collection of relevant data. Working with Toronto-based Microsoft technology partner Affinity Systems, Brandimensions decided to create a solution based on Microsoft SQL Server 2005. As a result, the company is now able to store more than 70 billion links mapped for nine billion URLs and 240 million Web sites in its database. The Canadian and internationally award-winning Brandimensions solution maintains 7,000 to 10,000 transactions per second and crawling is set to scale to 1 billion pages per month.
“After a careful review of competing products it was clear to us that the Microsoft-based solution provided the greatest performance and reliability. As our business depends on monitoring Web content, which grows all the time, we were also impressed with the adaptability of the Microsoft® software,” said Hugh Hyndman, Chief Technology Officer, Brandimensions. “We constantly work to broaden the spectrum of our metrics, which helps provide customers with better business intelligence. Our new technology is making that possible.”
With help from Microsoft software, Brandimensions is also able to reduce the cost and effort needed to upgrade its browser-hosted client-side software. The new platform integrates into the company’s systems in a near-seamless fashion, making changes much more straightforward.
“As the Internet continues to become a more interactive and social medium, services like those from Brandimensions are becoming critical to businesses who are looking to help safeguard their brand and establish a solid connection with their customers,” said David McJannet, Senior Product Manager, SQL Server, Microsoft Canada Co. “We are excited that Microsoft software is being used to help support the work of innovators such as Brandimensions, and happy to know that commitment to top-performing products is helping these companies grow their business.”
About Brandimensions Inc.
Incorporated in 2001, Brandimensions is the parent company of BrandIntel, a research company that analyzes online consumer-created content to advance business decision-making, and BrandProtect, an online brand security company protecting an organization's clients, brands and revenues from fraud and other abuses. With over 150 clients, both businesses are recognized in their respective sectors for transforming the way Fortune 1000 companies address brands risks and opportunities due to the growth of the Internet. Brandimensions’ mission is to leverage the combined power of technology and human analysis to make business strategy, sales/marketing and operations better, faster and more efficient. The company’s award-winning technology platform creates an incredibly rich market opportunity for companies to take advantage of the Web in order to manage, protect or grow their brands. By leveraging the company’s extensive experience in operations, business development, industry verticals and technology, Brandimensions provides its clients with a distinct competitive advantage. Brandimensions is headquartered in Toronto, Canada, with offices in the United States and Singapore. For more information, visit www.brandimensions.com.
About Affinity Systems
Affinity Systems Ltd. is a custom solutions provider specializing in producing complex, high-quality software solutions. Founded in 1989, Affinity Systems has expertise and depth in many verticals including financial systems, media, and retail. Affinity is focused on business intelligence and has designed and built some of the most complex databases in the world. With an absolute commitment to long-term client success and life-long client relationships, Affinity has become a leading strategic technology partner. Affinity Systems employs an agile development methodology that allows for flexibility in design and development, as well as providing an end product that delivers immediate value to the business. Through experienced senior staff, and an uncomplicated approach to solving problems quickly, Affinity Systems continues to deliver success for its clients In Canada, the U.S. and Europe. For more information, visit www.affsys.com.
About Microsoft Canada
Established in 1985, Microsoft Canada Co. is the Canadian subsidiary of Microsoft Corporation (Nasdaq "MSFT"), the worldwide leader in software, services and Internet technologies for personal and business computing. Microsoft Canada provides nationwide sales, marketing, consulting and local support services in both French and English. Microsoft Canada is headquartered in Mississauga, Ontario with MSN.CA offices located in Toronto and eight regional offices across the country. The company supports local communities across Canada by creating innovative technology and partnerships that help people realize their full potential.
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