Small businesses today have a variety of tools available to help them efficiently and effectively communicate with their customers. Here are a few examples:

• With page layout software you can create in-house customer communications such as a postcard announcing a sale or a direct mail piece on a new product.
• By creating a simple, informative company Web site you make it easy for customers to get information about your products or services. Consider including news or industry information that may interest your customers.
• With e-mail marketing campaigns you can reach customers with new product or service information at their inbox.
• With Web conferencing you can talk with your customers about industry trends, new products and services, or changes in your business without incurring travel costs.

To determine which solutions are right for your business, take a moment to answer the following questions.