CRM for the way you work
By Dave Chalk
Sometimes the hardest thing about running a small business is finding programs that work the way you do. One of the great things about Microsoft Dynamics CRM 3.0 is that it cooperates with the programs you already use every day.
Instead of wasting time learning new software, Dynamics CRM allows you to pull information from the CRM system and seamlessly insert it into a Microsoft Excel or Microsoft Word file. There's no need to give up Microsoft Outlook either. You can manage email, set up appointments, or look up customer details all from Outlook, which you already know how to use.
There's also the new marketing automation tool that lets you reap more benefits from your marketing department. Use it to create customer lists, send email campaigns, and track your responses. Even if you're out of the office, you can still track your targets. A mobile support system allows you to view customer information from any PDA, laptop, or browser. No matter where you are you can still stay on top of your customer relationships.
Keeping connected with customers is one of small business's biggest challenges. For me, Microsoft Dynamics CRM 3.0 is the solution.
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