Finding effective, low-cost ways to reach new customers and keep existing customers happy is all about getting creative and getting efficient.

6 Steps to Saner Contact Management
When you're better organized, you get better results
Guidance for Owners/Managers
Who wouldn't like to be better organized? Certainly anyone who has ever frantically searched through stacks of paper and an e-mail inbox to find a misplaced sales lead. Thanks to improvements in contact management software, those days of frantic searching are gone. Learn six ways better contact management will improve your sales processes.


Tools and Tips for Attracting New Customers

Subtle Ways to Market Your Business
You don't need a big budget to promote yourself
Guidance for Workplace PC Users
Even without a large marketing budget, there are plenty of creative ways to get the message out about your products and services. Plus, you can get plenty of help from software you probably already use in your workplace.

Harness the Sales Power of E-mail
It's a low-cost way to reach lots of potential customers
Guidance for Owners/Managers
It doesn't take much money to reach thousands of potential customers when you use e-mail marketing. When done right, it is also extremely effective. You can target specific customers with personalised messages.

What It Takes to Build Your Own Website
8 steps to a site that is good for business
Guidance for IT Personnel
A website makes it easy for customers to learn more about your products and services — and to buy them from you. But having an effective website that engages customers and works the way it should starts with solid planning.

Turn Customers into Your Sales Force
Word-of-mouth marketing really works
Guidance for Owners/Managers
You can't buy the kind of advertising you get when a customer enthusiastically praises your products and services to others. So if you have repeat customers who speak highly of your business, start a referral program and recruit them as members.

Don't Miss These Related Stories

Guidance for Workplace PC Users
Guidance for Workplace PC Users
Guidance for Owners/Managers
Guidance for Owners/Managers
**
**
**
**