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Posted: 10/30/2012
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Dongfeng Nissan Passenger Vehicle Company Chinese Automaker Increases Market share with Infotainment System based on Windows Embedded

To expand market share in an increasingly competitive marketplace, Dongfeng Nissan Passenger Vehicle Company wanted to improve the quality of its infotainment system by offering a customizable user-interface and compatibility with multiple devices. Dissatisfied with its Linux-based system, Dongfeng Nissan researched its options and chose a solution from Shenzhen Hazens Automotive Electronics Company based on Windows Embedded. The infotainment system, which includes the Intel Atom processor, provides high-definition satellite imagery navigation, digital television, rear-seat entertainment, digital media player functionality, and compatibility with diverse standards of 3G/4G networks. The extensible solution also works with a variety of downloaded applications and peripheral devices. Dongfeng Nissan reports increased sales of its car models equipped with the new infotainment system. Moreover, the solution is more reliable, easier to maintain, and delivers superior usability that further enhances customers’ driving experience.

Business Needs

Nissan Passenger Vehicle Company is a joint venture between the Dongfeng Motor Group and Japan’s Nissan Motor Company, a leading automotive manufacturer in China. To maintain a competitive advantage in China’s rapidly growing market, Dongfeng Nissan sought to differentiate itself by providing high-performance infotainment systems. It wanted to offer customers amenities such as high-definition satellite imagery navigation, multimedia entertainment, web applications, a rear-view camera system, and hands-free telephony with Bluetooth technology.

Dongfeng Nissan believed that infotainment systems should not only be easy to maintain, but also improve the customer's driving experience. The company was dissatisfied with its Linux-based solution, which was a relatively closed system that presented challenges such as poor compatibility with applications and devices and a lengthy development cycle. It was also difficult to implement software updates.

* The underlying benefits of the Windows Embedded solution helped dramatically increase the sales of our Teana car. *

Zhang Junwei
Product Development Division
Dongfeng Nissan

Dongfeng Nissan planned to build several new car models, and it wanted a more intelligent in-vehicle infotainment system that it could use to enhance new models as well as its existing product line. However, the previous Linux-based infotainment system was difficult to customize. As result, the company had to develop a separate infotainment system for each product. To accelerate time to market, Dongfeng Nissan hoped for a standardized solution that it could quickly adapt to multiple car models.

After testing available options, the company decided that an infotainment system based on the Windows Embedded operating system would provide the most appropriate, efficient, and standardized solution.


Dongfeng Nissan partnered with Shenzhen Hazens Automotive Electronics Company to jointly develop a 3G multimedia navigation system. As one of China's top automotive electronics manufacturers, Hazens is committed to developing innovative products and comprehensive solutions for high-end, mainstream car models.

While working closely with Microsoft and Intel Corporation, Shenzhen Hazens designed a solution that includes the Intel Atom microprocessor and Windows Embedded. “We are avid Windows Embedded enthusiasts and our observation of legacy Linux systems on the market confirms that we made the best choice,” says Mr. Guo Yiqin, Hazens General Manager. “We believe that it’s easier to develop solutions in a Windows environment, and, as a result, we can bring high-quality products to market more quickly.”

Hazens used the Microsoft Visual Studio 2010 development system develop a Windows Embedded solution that supports numerous applications. Users can connect peripheral devices through multiple USB ports, or wirelessly with Bluetooth technology. The solution also features 3G Internet and global positioning system (GPS) connectivity.

The Hazens vehicle infotainment system has excellent usability, with support for commands entered through a touch interface, keypad, or voice. And in addition to delivering an array of entertainment options, the intelligent system also helps drivers navigate safely with real-time traffic information. Current data is particularly important for drivers traveling on the road in China's increasingly crowded cities.

Dongfeng Nissan launched its 3G multimedia navigation system with the Teana model in 2010, and in the second half of 2011, Hazens and Dongfeng Nissan adapted the multimedia navigation system to the Sylphy, Qashqai, X-Trail, and new Livana 5 series models.


Implementing Windows Embedded has helped Dongfeng Nissan gain faster time-to-market and increase sales. Among the advantages of the new solution are better reliability, easier maintenance, and the ability to incrementally add new features that increase customer satisfaction.

Easily-Customized Solution and Faster Time-to-Market

By taking advantage of a 3G multimedia navigation system based on Windows Embedded, Dongfeng Nissan can attract more customers. Mr. He, Dongfeng Nissan, says, "With help from Shenzhen Hazens, we can continue to integrate new software and technology while implementing a standard user interface across multiple models of cars."

Now, the Hazens and Dongfeng Nissan R&D team can focus on the development and design of value-added, personalized features. “The Windows Embedded system is more stable. The applications running on it have already been thoroughly tested, and are in full compliance with automotive standards, says Yan Tijun, Technical Director at Shenzhen Hazens Automotive Electronics Company. "In addition, interfaces such as USB are standard in Windows, so peripherals have good compatibility. Ultimately, this means that we can speed development and bring new products to market faster.”

Increased Sales

The Dongfeng Nissan 3G multimedia navigation system has received an enthusiastic response from the market. Zhang Junwei, Product Development Division at Dongfeng Nissan, said, “The underlying benefits of the Windows Embedded solution helped dramatically increase the sales and market share of our Teana car.”

Better Reliability

Because the Windows Embedded solution provides more stability, maturity, and better software and hardware compatibility, Dongfeng Nissan and its customers benefit from a more reliable solution that is easier to maintain.

Easier Installation

The system’s design is fully compliant with automotive-industry standards, and easy to integrate with all Dongfeng Nissan models. For example, the 3G multimedia navigation system is compatible with the interior configuration and electrical design of existing car models. The solutions installs quickly and easily by simply docking with the original vehicle interface.

Enhanced Driving Experience

Dongfeng Nissan believes that a Windows Embedded solution provides better support for its business goals. “Hazens 3G multimedia navigation system is a more future-ready solution,” says Zhang Junwei. “It provides greater scalability and compatibility with more applications. As a result, we can add new features that enhance the driving experience for our customers.”

This case study is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.
Solution Overview

Organization Size: 70000 employees

Organization Profile

Based in Guangzhou, China, Dongfeng Nissan Passenger Vehicle Company is a joint venture between the Dongfeng Motor Group and Nissan Motors. The company plans to introduce 30 new models in China by 2015.

Software and Services
  • Windows Embedded Standard 2009
  • Microsoft Visual Studio 2010

Vertical Industries
Automotive, Industrial Equipment & Aerospace


IT Issue


Shenzen Hazens Automotive Electronics Company