2 page Case Study
Posted: 6/18/2013
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Samsung Electronics Samsung is leveraging the latest developments in smart cameras to enhance the way it delivers its firmware updates

Samsung Electronics, the top-tier brand in digital cameras, started providing its firmware update service through Windows Azure in September 2012. Samsung Electronics needs to delivers its products and customer service on a global scale, requiring global infrastructure. Windows Azure, which features servers positioned strategically around the world, was able to deliver on Samsung Electronics’ requirements. Samsung Electronics estimates that Windows Azure, a cloud service, reduces TCO by almost 80% over a commissioned service. 
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* Microsoft’s cloud service has data centers all over the world, all dedicated to helping partners provide services to customers more promptly. To meet this need, we decided to establish a strategic partnership with Microsoft. *

Lee Jonghan
Senior Engineer, Digital Imaging Division
Samsung Electronics

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Situation

Samsung Electronics, the top-tier brand in digital cameras, started providing its firmware update service through Windows Azure in September 2012, a decision wholly coherent with its “SMART CAMERA” strategy.

The reason Samsung Electronics decided to go with Windows Azure for its firmware update service was to benefit from 'SMART’ provisioning. Doing so has helped boost both functionality and quality, meaning that customers can use its products wherever and whenever, giving a clear and appreciable demonstration of the value that 'SMART’ delivers. The way smart cameras open up the reality of desktop-free communications has provided the business case for Samsung Electronics to rethink the way it provisions its firmware updates for customers.

To help customers update firmware more quickly and conveniently, Samsung Electronics reviewed possible switch to a cloud server.

Solution

In carrying out a feasibility study for cloud adoption, Samsung Electronics focused on the restrictions posed by the conventional firmware update service environment in early 2012, and found substantial evidence of severe difficulties posed in flexible operations and new infrastructure development.

For the purpose of achieving efficient service operation while making up for the weaknesses of its then current setup, Samsung Electronics reviewed which service to adopt. The best choice for Samsung Electronics? Microsoft’s Windows Azure.

Being a truly global company, Samsung Electronics needs to delivers its products and customer service on a global scale, requiring global infrastructure. Windows Azure, which features servers positioned strategically around the world, was able to deliver on Samsung Electronics’ requirements. Another big plus for Samsung Electronics was the way Windows Azure enables flexible infrastructure operation, fast speed, efficient use of costs and its ease of new application development. In short, it ensures efficient management.

"We chose Windows Azure as its service can be efficiently operated with less personnel, yet while still being delivered promptly to customers”, said Lee Jonghan, Senior Engineer on Development Team at Digital Imaging Division, Samsung Electronics.

Benefits

80%-reduced TCO

Samsung Electronics estimates that Windows Azure, a cloud service, reduces TCO by almost 80% over a commissioned service.

Coping with traffic spikes

Samsung Electronics expected that customers will place various extra demands on top of those for firmware updates as the company expands its main lineup with smart cameras featuring Wi-Fi or LTE communication capabilities. With Windows Azure, Samsung Electronics now can not only prevent servers being overloaded from traffic spikes, but can also provide the service across the world in a stable manner.

Doubled the speed of service

By adopting Windows Azure with servers located in the Americas, Europe and Asia, any customer using Samsung camera can be provided with a standardized service at what are effectively double the speeds.

Improved service quality

Ever since adopting Windows Azure, Samsung Electronics has received periodic reports from Microsoft. The report is seen as a very valuable source of information for the analysis of all kinds of log information related to firmware downloads. Using this information for such analysis enables the company to solve issues before they sprout problems while still boosting operating efficiency in how it provides the service.

Microsoft Windows Azure

For more information, see the Microsoft website.

www.windowsazure.com/en-us

For More Information

For more information about Microsoft products and services, call the Microsoft Sales Information Center at (800) 426-9400. In Canada, call the Microsoft Canada Information Centre at (877) 568-2495. Customers in the United States and Canada who are deaf or hard-of-hearing can reach Microsoft text telephone (TTY/TDD) services at (800) 892-5234. Outside the 50 United States and Canada, please contact your local Microsoft subsidiary. To access information using the World Wide Web, go to:

MSURL

For more information about Samsung Electronics’ products and services, visit the Web site at: www.samsung.com/sec

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Solution Overview



Organization Size: 222000 employees

Organization Profile

Headquartered in Korea, Samsung Electronics is a global leader in the most advanced digital media and digital convergence technologies.


Software and Services
  • Microsoft Online Services
  • Microsoft Azure Platform

Vertical Industries
High Tech & Electronics

Country/Region
Korea

Business Need
Cloud & Server Platform

IT Issue
  • Cloud Services
  • Virtualization

Languages
English

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