Reliance Home Comfort is a leading provider of home heating, cooling, and water heater solutions in Canada. Over the years, to assist 1.6 million customers across four Canadian provinces, Reliance accumulated a variety of disparate IT systems. Tasks such
as creating a service order obligated call center agents to go through six screens and 20 mouse clicks, which required about six minutes. Given that the company conducts 300,000 of these customer interactions per year, the process was expensive in both time
and labor. To streamline its sales and customer service processes, Reliance chose Microsoft Dynamics CRM and gave its salespeople Microsoft Surface Pro tablets. By deploying Microsoft Dynamics CRM, Reliance has improved productivity, streamlined processes,
and delivered better access to customer information, so the company can provide a better customer experience and increase sales.