The British & Irish Lions, the world-renowned touring rugby team, wanted to do something it had never done in 125 years of international competition: find a way to take along 100 million fans when the team toured to Hong Kong and Australia. It succeeded,
virtually, with an app for Windows, Apple, and Android devices hosted on Windows Azure. Nokia phones and Microsoft Surface tablets made it easy for the team to upload behind-the-scenes video for immediate viewing around the world, while interactive competitions
helped generate fan enthusiasm. Meanwhile, a second Windows Azure app monitored player health and helped to optimize playing rosters and training schedules. For the first time in 16 years, The Lions won the Tour. Coincidence? You decide.