Matrix—the internet company for Telecom Italia—focuses on technology and digital marketing. It delivers Virgilio.it, which provides news, music, email, and video services to around 15 million users a month, as well as around 8,100 local websites for towns in Italy. In a highly competitive environment, Matrix wanted to improve customer experience, support more sophisticated marketing initiatives and cross selling, and drive users to revenue-generating sites. In 2004, Matrix began using FAST Enterprise Search Platform—now owned by Microsoft—and has subsequently enhanced the environment with Bing Maps and Microsoft FAST Search Server 2010 for Internet Business. Customers receive more accurate search results, increasing the number of click-throughs. With more than 500 sales agents, the local advertising business is achieving triple-digit growth, driven by enhanced enterprise search features.