4-page Case Study - Posted 11/22/2006

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Chunghwa Telecom

Chunghwa Telecom Builds a Solid Mobile Communication Infrastructure

As a leading provider of telecommunication services in Taiwan, Chunghwa Telecom strives to employ sound technologies to support its service offerings. For several years, the company used Microsoft® Exchange Server 2003 to host some of its messaging services, including Emome Express Mail, a push mail service introduced in 2005 that supports a number of mobile devices. To take advantage of the Direct Push Technology built into Microsoft Exchange Server 2007, Chunghwa Telecom decided to upgrade its existing messaging solution in mid 2006. Chunghwa uses Exchange Server 2007 to host its Emome Express Mail service as well as the CHT 9000, a new smart phone powered by Windows Mobile® 5.0. With this solution, Chunghwa Telecom has a solid, scalable foundation for its messaging services. And with Direct Push, the company’s senior executives are able to stay in touch in real time.

Situation

Exchange Server 2007 has built-in high-availability technology and is more scalable; it will allow us to promote Emome Express Mail service without any worry.  FongShen Chen Chief of Information Technology Chunghwa Telecom

In May 2005, Chunghwa Telecom launched a push mail service called Emome Express Mail, which supports a variety of smart phones. With this push mail service, a mobile device can transmit complete e-mail attachments of various types, including Microsoft® Office Word, Office Excel®, and Office PowerPoint®, as well as .pdf, .jpg, and .tif files.

To provide optimum performance and support for its Emome Express Mail service, Chunghwa Telecom specifically chose Microsoft Exchange Server 2003. Emome Express Mail has been a successful service for Chunghwa Telecom. To ensure its continued success, and provide the best support for more advanced services that the company was planning to introduce in the future, Chunghwa Telecom wanted to maintain a state-of-the-art messaging infrastructure.

Solution

In mid 2006, Chunghwa Telecom began evaluating Microsoft Exchange Server 2007. “Exchange Server 2007 has built-in high-availability technology and is more scalable; it will allow us to promote Emome Express Mail service without any worry,” says FongShen Chen, Chief of Information Technology at Chunghwa Telecom.

The company was particularly interested in Direct Push Technology, a new feature of Exchange Server 2007. In mid 2006, Chunghwa Telecom introduced the CHT 9000, a new smart phone. Powered by Windows Mobile® 5.0, the CHT 9000 includes a really simple syndication (RSS) reader and offers push mail service. With the integration of Direct Push Technology in Exchange Server 2007, Chunghwa Telecom made the decision to migrate its existing push mail service to the new Exchange Server 2007 environment.

Benefits

For several years, Microsoft Exchange Server 2003 provided a solid foundation for the messaging needs of Chunghwa Telecom. Now, with Exchange Server 2007, that foundation is strengthened through enhanced options for mobile workers, better productivity, and lower operating costs. And, the new messaging environment will accommodate the company’s anticipated growth.

Improved Mobility Options

Chunghwa Telecom had long wanted to give its senior executives better mobility tools. Because the majority of their time is spent with clients, executives had little time to spend in the office responding to e-mail messages. When they were away from the office, they could not obtain information in real time. They relied on their secretaries to send them e-mail messages, or they used a pull mail service, which was difficult to use and didn’t provide messages in a timely way.

To encourage management to take advantage of the direct push features of Exchange Server 2007, Chunghwa Telecom offered this service to 120 of its senior executives. Now, with Direct Push Technology, Chunghwa executives don’t miss important business information. They get updated e-mail, voice mail, and contact information on their mobile devices as soon as those updates reach their Exchange Server mailboxes. Chen says the executives have grown quite accustomed to the service and can’t imagine life without it now.

Increased Productivity

The new mobility features of Exchange Server 2007 have helped to increase productivity among Chunghwa Telecom employees. And with Exchange Server Unified Messaging features, which deliver e-mail, voice mail, and fax messages to the user’s Exchange Server mailbox, the company expects productivity to rise even higher. A particularly useful feature of Unified Messaging is voice activation. When users aren’t able to connect to the Internet, they can use an ordinary telephone to access their Exchange Server mailboxes. No matter where they are, employees can stay in touch in real time using portable computers, mobile devices, public Web browser kiosks, or telephones. Chunghwa also uses Microsoft Office Live Communications Server, which integrates with Exchange Server 2007 and helps increase productivity by providing presence awareness and instant messaging capabilities for employees.

Reduced Costs

Chunghwa Telecom attributes much of its cost savings to the improved productivity of its employees, thanks to Exchange Server 2007. And because Exchange Server Unified Messaging now stores voice mail, many companies like Chunghwa Telecom are realizing that they can further reduce costs by eliminating their stand-alone voice mail systems. In the future, Chunghwa Telecom expects to fully integrate all forms of communication in real time, including e-mail, voice mail, fax messages, and local phone calls. With Exchange Server 2007, the company is positioned to take full advantage of the cost-saving benefits of its new messaging environment.

For More Information

For more information about Microsoft products and services, call the Microsoft Sales Information Center at (800) 426-9400. In Canada, call the Microsoft Canada Information Centre at (877) 568-2495. Customers who are deaf or hard-of-hearing can reach Microsoft text telephone (TTY/TDD) services at (800) 892-5234 in the United States or (905) 568-9641 in Canada. Outside the 50 United States and Canada, please contact your local Microsoft subsidiary. To access information using the World Wide Web, go to:
www.microsoft.com

For more information about Chunghwa Telecom products and services, visit the Web site at:
www.cht.com.tw

Microsoft Server Product Portfolio

For more information about the Microsoft server product portfolio, go to:
www.microsoft.com/servers/default.mspx

For more information about Microsoft Exchange Server, go to:
www.microsoft.com/exchange 

This case study is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY. 
Document published November 2006