1-page Solution Brief - Posted 2/14/2007

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IRITO

Employees at Russian Distributor Process Orders 25 Percent Faster with Web Solution

Business Needs

IRITO Group has enjoyed more than 10 years of successful expansion in the automobile industry. When it extended its market reach in 2005, it became Russia’s leading distributor of brands that include Great Wall, FAW, Foton, Dong, Feng, and Hafei. This new business direction put it on track for even greater business achievements.

We knew Microsoft Dynamics NAV would provide a solution for IRITO that would quickly and effectively address its requirements. Ruslan Gorb, CEO, BrightConsult

Andrey Reznikov, Director of Business Development, IRITO says: “To continue our growth, a flexible easy-to-use system was needed. We aimed to reduce the amount of time our managers and dealers spent creating and processing purchase requests, and receiving delivery information.”

IRITO wanted to boost efficiency by automating its current system and reducing paper-based processes. It wanted to send requests to the manufacturer on the basis of dealers’ orders, including its own needs. Andrey Reznikov, Director of Business Development, IRITO says: “We also wanted the ability to track each car on control points—from the manufacturer up to the trading platform of the dealer, to before being purchased by a customer.”

This would also help final buyers’ access information about the presence of spare parts at dealers, or terms of delivery of spare parts in the distributors’ absence. Tracing the monetary streams between dealers, distributors, and manufacturers would make it possible to implement penal sanctions for late payment of invoices and shipments. This would act as a deterrent for late deliveries and create a better overall service for customers.

Solution

IRITO examined a variety of business system solutions for the automotive industry in Russia. They chose to work together with Microsoft Gold Certified Partner, BrightConsult, implementing Incadea, which based on Microsoft Dynamics™ NAV, and Spellabs Web.Agent technology. It was then integrated into the company’s existing accounting system.

Microsoft Dynamics NAV offers the growing company a powerful, yet cost-effective solution. The add-in software of Spellabs Web.Agent has helped IRITO tailor a Web site to meet its specific industry needs. What’s more, the solution’s ability to grow with the company’s needs means it won’t limit future development and growth.

Primarily a Web solution, INCADEA connects all 120 IRITO dealers from 52 Russian cities with rapid access to real-time information. It also provides the company with connection and several useful functions and abilities to IRITO service departments.

Remote clients can access the interfaces and functionalities of Microsoft Dynamics NAV over the Web from any location in the world. Spellabs Web.Agent allows clients to work with Microsoft Dynamics NAV using Internet Explorer browser. The look and feel of the interface is similar to the Microsoft Windows® implementation of Microsoft Dynamics NAV clients, which means they are familiar to users and therefore easy to use. Konstantin Shlyapkin, Head of IT at IRITO, says: “The system operates extremely reliably and deals with 20,000 requests every hour.”

Both dealers and distributors use INCADEA to find automobile configuration among six brands from more than 100 models. They can look through characteristics and prices of motors and parts for more than 1,500 vehicles and quickly access a registered dealer who has the desired cars in stock.

Ruslan Gorb, CEO, BrightConsult, says: “We knew Microsoft Dynamics NAV would provide a solution for IRITO that would quickly and effectively address its requirements.”
Shlyapkin says: “The functionality was put into operation in just two months. The IRITO management team ensured the project was realized on time and to budget. Training on the new system is available on a regular basis for both IRITO employees and dealers.”

Benefits

Employees at IRITO immediately recognized the benefits of Microsoft Dynamics NAV when it went live. They can now operate orders and trace deliveries faster than before. Paper-based processes have disappeared and speed of processing dealer requests has increased by 25 percent.

Microsoft Dynamics NAV is used to solve tasks of short-term and long-term planning, which is helping IRITO grow faster than its competitors. Managers spend 20 percent less time overseeing the ordering and delivery process, because all the information is more accurate and easily accessible.

Andrey Reznikov, Development Director, IRITO, says: “Employees can now switch their attention from technology problems to strengthening relations with dealers and clients. This solution makes it possible for us to concentrate on higher dealer satisfaction—and to spend less time on administrative tasks. The return on investment from Microsoft Dynamics NAV is exceeding our expectations.”

• Managers spend 20 percent less time on administrative work with dealers, resulting in higher business productivity.
• Car dealers’ orders are processed 25 percent faster, speeding up deliveries. 
• Car dealers receive exact terms of delivery of cars, and can track progress and payments. 
• IRITO can analyze sales data and use it to plan future purchases more accurately.
• Optimization and transparency of deliveries means dealers receive higher customer satisfaction.

The Web portal unites the company and its dealers in one information space. 

• Real-time and complete information on distribution of spare parts helps dealers make faster decisions and react to changes in the industry. 
• IRITO continues to develop Microsoft Dynamics NAV to deliver better and better services to dealers and clients. 
• Further expansion through the automation of processes at IRITO dealer centers currently in progress.

Software
Microsoft Dynamics
 Microsoft Dynamics NAV

For More Information
For more information about Microsoft products and services, call the Microsoft Sales Information Center at (800) 426-9400. In Canada, call the Microsoft Canada Information Centre at (877) 568-2495. Customers who are deaf or hard-of-hearing can reach Microsoft text telephone (TTY/TDD) services at (800) 892-5234 in the United States or (905) 568-9641 in Canada. Outside the 50 United States and Canada, please contact your local Microsoft subsidiary. To access information using the World Wide Web, go to: http://www.microsoft.com/

For more information about BrightConsult products and services visit the Web site at: www.brightconsult.ru

For more information about IRITO products and services visit the Web site at: www.irito.ru

This case study is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.
Document published February 2007

Microsoft Dynamics
Microsoft Dynamics is a line of integrated, adaptable business management solutions that enables you and your people to make business decisions with greater confidence. Microsoft Dynamics works like familiar Microsoft software such as Microsoft Office, which means less of a learning curve for your people, so they can get up and running quickly and focus on what’s most important. And because it is from Microsoft, it easily works with the systems that your company already has implemented. By automating and streamlining financial, customer relationship, and supply chain processes, Microsoft Dynamics brings together people, processes, and technologies, increasing the productivity and effectiveness of your business, and helping you drive business success.
 
For more information about Microsoft Dynamics, go to: www.microsoft.com/dynamics