1-page Solution Brief - Posted 6/7/2007
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Software Vendor Saves up to 50 Per Cent on Costs with Royalty Licensing Programme
“We are using the Royalty Licensing Programme for Microsoft CRM and SharePoint Server because it offers customers a great benefit pricewise. It gives us access to these products at a price that takes into account our overall investment, which is crucial to our development work and to the profitability of our solutions.” Maggi Fraser, General Manager, K3
Founded in 2001, K3 is an international supplier of next-generation enterprise software for the retail and manufacturing sectors. K3 has been a Microsoft® Certified Gold Partner for more than a year.
When Microsoft CRM 1.0 was released, K3 recognised that its manufacturing and supply-chain customers needed software to manage customer relationships. K3—the first company in the world to embed a Microsoft CRM solution—designed a multi-currency element and integrated the system with two other K3 products so they work together seamlessly.
K3 also deployed Microsoft Office SharePoint® Server 2007, using it to develop a retail portal that helps retailers to communicate with K3 stores and helps stores with compliance and key performance indicators. A similar portal serves customers and suppliers.
When Microsoft CRM 3.0 was released in early 2006, K3 joined the Microsoft Independent Software Vendor (ISV) Royalty Licensing Programme to sell its embedded CRM solution. The programme is designed for ISVs using Microsoft technology to create proprietary products for commercial distribution. It helps companies lower their costs and offer customers more choice at competitive prices. K3 has been able to secure the required profit margins, while offering customers value and simplicity.
The ability to combine innovation and value-for-money with profit is intrinsic to K3’s continuing growth. Its profit margins have to reflect the investment made in developing the technology, while maintaining competitive pricing. The Royalty Licensing Programme has met these requirements, while reinforcing the company’s relationship with Microsoft. It supports K3’s development work by delivering a high return on investment and facilitates competitive pricing for customers.
This case study is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.
