1-page Solution Brief - Posted 1/30/2008
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Green Cleaning Company Expands Business Online with Free Internet-based Software Service
Annie Trayhurn’s company, Pink’s Green Cleaning, provides eco-friendly domestic cleaning services in her home town of Norwich in the United Kingdom. Trayhurn knew she was onto a good business idea when she attended a local networking meeting. “At least five women were quick to mention they were actively looking for a cleaner,” she says.
A dedicated user of eco-friendly products, Trayhurn knew there was a strong growth potential for a service that combined clean with green. “People chose to have a professional cleaner to save time and give them the freedom to concentrate on a family or career, but increasingly they want to limit the amount of chemicals used in their homes,” she says.
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“Microsoft Office Live Small Business made it possible for me to take advantage of the Internet to attract new customers.” |
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Annie Trayhurn
Director
Pink's Green Cleaning |
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Trayhurn initially advertised her service through paper fliers and word-of-mouth, but needed to establish a solid online presence to increase her customer base. She says: “I couldn’t afford the ongoing costs of a hosted Web site, but a friend told me about Microsoft® Office Live Small Business —the free Internet-based software service from Microsoft.”
In just a few hours, Trayhurn had signed up to the service, chosen her company domain name, and designed the Pink’s Green Cleaning Web site. “Microsoft Office Live Small Business was very easy to use. I just followed the prompts from sign in through to page creation,” she says.
Attract new customers with professional online presence
With her professional looking Web site and company-branded e-mail in place, Trayhurn now has a credible business presence. “When potential customers see the Web site and business e-mail address on a flier, it immediately signals that Pink’s Green Cleaning is legitimate and professional,” she says.
Trayhurn is also taking advantage of Office Live Small Business search engine optimisation and registering with a number of different search directories to increase the online traffic to her site. “Microsoft Office Live Small Business made it possible for me to take advantage of the Internet to attract new customers. People looking for green cleaning services see my company name ranked in their search results—it’s brilliant,” she says.
For more information on how Office Live Small Business can help your company please visit: http://www.officelive.co.uk
This document is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY. Document published January 2008
