Wipro Technologies, a global provider of IT solutions, wanted to offer new self-service business intelligence (BI) solution that could be easily customized. The company implemented a Microsoft BI solution that includes enhanced self-service reporting
and visualization capabilities. Now its sales and go-to-market (GTM) teams can quickly create custom reports with minimal support from IT, and extend the same benefits to customers. The solution is easy to develop and use because it is based on familiar Microsoft
interfaces, and the company has the tools it needs to showcase its BI capabilities and gain new business.
Wipro Technologies, the global IT business of Wipro Limited, is a leading information technology, consulting, and outsourcing company. Wipro Technologies promotes winning outcomes through its deep industry experience and 360-degree views of “Business Through
Technology” that help clients create successful, adaptive companies. To attract more customers for its BI solutions in the financial and pharmaceutical markets, Wipro wanted faster implementation and better custom reporting capabilities.
||With SQL Server 2012 self-service BI features such as Power View, our sales and go-to market teams can deep-dive into a particular customer scenario without significant support from IT. This makes a big difference in terms of winning
| K. R. Sanjiv
Senior VP and Global Head
Analytics and Information Management Service Line
The company’s GTM teams struggled to design custom reports that it could use to show potential customers. The projects involved multiple steps, including gathering requirements from prospective customers and then working with Wipro developers to design each
report. The sales and GTM teams wanted to be able to quickly create reports themselves, and customers looked for similar capabilities. “With a changing BI landscape, customers were asking for more self-service BI tools,” says K. R. Sanjiv, Senior VP and Global
Head of the Analytics and Information Management Service Line at Wipro. “For example, they wanted business users to become self-reliant and be able to create their own dashboards, with less dependency on IT staff.”
A Microsoft partner with a Gold ISV competency, Wipro wanted to design a comprehensive BI solution with built-in key performance indicators (KPIs) and dashboards that could be quickly customized for multiple industries.
In September 2011, Wipro decided to upgrade from Microsoft SQL Server 2008 R2 Enterprise data management software to SQL Server 2012 Enterprise. The company wanted to take advantage of the BI Semantic Model, a new feature in SQL Server 2012 Analysis Services.
Working with the Microsoft Visual Studio 2010 Ultimate development system, Wipro began creating a comprehensive BI solution called wBIosphere. It can use the BI Semantic Model to create data models for multiple purposes, including dashboards, reporting, scorecards,
The company’s dashboards are now based on SQL 2012 Power View. This self-service data exploration and visualization tool is part of SQL Server 2012 Reporting Services, and it launches with Microsoft SharePoint Server 2010. Wipro teams can easily tailor the
dashboards for individual customers, and they can analyze large data sets by using Microsoft SQL Server PowerPivot for Microsoft Excel 2010.
Wipro teams began offering its dashboards and self-service BI tools to customers in March 2012. Next, the company plans to implement a comprehensive BI framework that will include industry-specific KPIs and more capabilities such as SQL Server 2012 Data Quality
Services. As a result, business users will be able to cleanse data and ensure that it is accurate and complete.
After successfully launching the solution for the financial and pharmaceutical industries, Wipro is seeing enthusiasm build in teams that work in other markets. “We want to leverage SQL Server 2012 to implement key use cases across industry verticals,” says
Avnish Kshatriya, Practice Head for Microsoft and Niche BI Technologies at Wipro. “Our goal is to benefit from the end-to-end Microsoft feature set spanning the value chain of information management, BI, analytics, and collaboration.”
With SQL Server 2012, Wipro sales and GTM teams can quickly create custom BI solutions without IT assistance. They can implement solutions faster, and attract new customers interested in working with self-service BI capabilities. SQL Server 2012 Power
View, with its robust features and the advantage of seamless integration with SharePoint Server 2010, has been stimulating conversations with several customers.
With SQL Server 2012, Wipro can easily provide BI capabilities to its diverse customer base with less help from IT. “Development was easier with SQL Server 2012, and there was seamless integration between technologies,” says Elayaraja Eswaran, Microsoft
BI Practice Lead at Wipro. “And since the same interface can be used for designing and viewing reports, end users do not require specialized development tools.”
Simplified Reporting Capabilities
Now, the Wipro teams can show customers how to create new reports with minimal training. “Business-users who are familiar with Microsoft Office products can easily adapt to SQL Server 2012 Power View,” says Elayaraja. “Drag-and-drop features make report
design easy, and powerful visualization capabilities present data efficiently.”
New Business Opportunities
The company’s teams have the tools they need to create custom solutions, and Wipro reports that its customers are eager to benefit from similar capabilities. “With SQL Server 2012 self-service BI features such as Power View, our sales and go-to-market
teams can deep-dive into a particular customer scenario without significant support from IT,” says Sanjiv. “This makes a big difference in terms of winning customer confidence.”
Ultimately, Wipro expects that building BI solutions based on SQL Server 2012 will yield higher return on investment and improve customer satisfaction. “We expect to gain a faster deployment cycle with SQL Server 2012,” says Avnish. “And we can offer customers
richer functionality, better usability, and intuitive BI for their investments – a competitive advantage.”
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