Ignite Social Media is one of the first agencies in the United States to help customers strengthen their brands through social media marketing. The company thrives on brainstorming sessions to create new ways of serving customers, but it lacked reliable,
real-time audio/video conferencing tools to bring staffs in the Detroit and Raleigh offices together in virtual meetings. Ignite Social Media found the real-time conferencing tools it needs with Microsoft Office 365, and saved US$49,000 in up-front IT infrastructure
costs. By adding Lync voice for telephony services, they saved more than $600 per person compared to its previous solution. Now Ignite staff use familiar, productivity-enhancing tools to shorten office hours and encourage anytime, anywhere productivity—a much
better fit for employees who spend their working days building meaningful connections online.
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