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Posted: 6/25/2012
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Ignite Social Media Marketing Firm Fosters Creativity with Online Collaboration, Saves $49,000 in IT Costs

Ignite Social Media is one of the first agencies in the United States to help customers strengthen their brands through social media marketing. The company thrives on brainstorming sessions to create new ways of serving customers, but it lacked reliable, real-time audio/video conferencing tools to bring staffs in the Detroit and Raleigh offices together in virtual meetings. Ignite Social Media found the real-time conferencing tools it needs with Microsoft Office 365, and saved US$49,000 in up-front IT infrastructure costs. By adding Lync voice for telephony services, they saved more than $600 per person compared to its previous solution. Now Ignite staff use familiar, productivity-enhancing tools to shorten office hours and encourage anytime, anywhere productivity—a much better fit for employees who spend their working days building meaningful connections online.

This is a Video Only Case Study. Please be sure to view the available video for additional information.

Solution Overview

Organization Size: 80 employees

Software and Services
  • Microsoft Office 365
  • Lync Online
  • SharePoint Online
  • Exchange Online

Vertical Industries
Professional Services

United States

Business Need
Cost Containment


Bleecker Consulting Group