Posted: 5/2/2013
Rate This Evidence:

Braun Intertec Growing Engineering Services Firm Chooses Microsoft Dynamics AX to Manage Its Business

Between 2009 and 2011, professional engineering services provider Braun Intertec grew at a rate that exceeded 67 percent, adding technical disciplines and practices that have helped Braun Intertec solidify its interdisciplinary approach. To manage its growing practice across multiple offices and subsidiaries in the Midwest, the company adopted various software, including BST Global for accounting; a variety of estimating, costing, and project management software applications; about 70 spreadsheets; and a CRM system. None of these solutions worked together natively, and key leaders at Braun Intertec found it difficult to gain the performance and forecasting insights they needed.

* By making meaningful information available on demand through Microsoft Dynamics AX, we’ll free up staff to contribute in meaningful ways that call on their entrepreneurial tendencies. *

Mike Anders
Braun Intertec

The company developed workarounds and custom integrations to help staff process transactions, oversee projects, and automate processes. Eventually, though, leaders recognized that the lack of consolidated management information and control had the potential to hinder further growth.

Mike Anders, CIO at Braun Intertec, relates, “We expect the growth trend to continue, and we realized that the core tools we used to manage our business wouldn’t scale accordingly.”

Making the Search

Anders and Braun Intertec CFO Carmen Borgeson sponsored a search for a solution that would consolidate business management functions and subsidiaries. After considering software from Oracle, Deltek, IFS, and Microsoft Dynamics, Braun Intertec selected Microsoft Dynamics AX 2012, to be implemented by 2012 Microsoft Dynamics Professional Services Industry Partner of the Year, Systems Advisors Group. Braun Intertec will rely on Microsoft Dynamics AX companywide to support sales, financial management and reporting, and operational project management. Zap Business Intelligence for Microsoft Dynamics provides business intelligence capabilities such as KPIs, scorecards, reports and analysis, and a project management solution from Systems Advisors Group rounds out the business management solution.

Core Business Management Capabilities with Configuration Control

Braun Intertec sought a solution that would support many of its needs off-the-shelf yet could be easily configured to support unique operating models and methods—affordably. “Given the diverse types of services that we provide, we knew that we’d materially improve total cost of ownership by finding a solution that met as many of our needs as possible, as developed, or with our choice of a wide range of purpose-built third-party add-ons from Microsoft partners,” says Borgeson. “Microsoft Dynamics AX gives us the best of both built-in capabilities and flexibility to support a diverse and growing business, contributing to our future success.”

Strong Company Backing a Strong Product

Braun Intertec wanted to purchase from a company that had staying power. “A company as strong as Microsoft can—and does—put significant resources behind Microsoft Dynamics AX,” says Anders. “Its ongoing research and development prove to us that Microsoft is committed for the long haul. Microsoft upgraded Microsoft Dynamics AX in some fundamental and very impressive ways with the 2012 version.”

Familiar User Interface to Ease Adoption

In the past, monitoring, managing, and initiating work activities systematically wasn’t universally part of the Braun Intertec culture. “Given that our Microsoft Dynamics AX deployment will signal a deeper, richer, more regular immersion, selecting software with a familiar UI paradigm similar to our Microsoft desktop experience is important to helping ensure adoption,” says Anders.

Braun Intertec plans to extend access to its business management solution to support staff in the field using tablets, smartphones, and other mobile devices. The company expects to support this mobile work style with mobile capabilities in Windows 8 and Microsoft Dynamics AX 2012.

Competitive Advantage

Braun Intertec has a reputation for being innovative, and its employees carry the entrepreneurial spirit that drives the company’s success. “We’ve won awards for technology solutions and we created our own technology spinoff,” explains Anders. “I expect that our Microsoft Dynamics AX implementation will keep us a notch above the competition. By making meaningful information available on demand at the right place and time through Microsoft Dynamics AX, we’ll free up staff to contribute in meaningful ways that call on their entrepreneurial tendencies.”

Strong Partner and Ecosystem

Braun Intertec knew that finding the right implementation partner was equally important to the successful transformation of its business. The company selected Systems Advisors Group for its deep industry expertise and ability to understand the unique aspects of the Braun Intertec business. “Systems Advisors Group grasped the issues related to the breadth and diversity of our offerings and outlined a solution path that will support the continued growth of our business,” says Anders.

For more information about Microsoft Dynamics, go to

This case study is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY. Document published May 2013.

Solution Overview

Organization Size: 500 employees

  • Consolidated management insight and business control
  • Support for mobile work style
  • Familiar user interface for widespread adoption

Software and Services
Microsoft Dynamics AX 2012

Vertical Industries
Architecture, Engineering & Construction

United States


Systems Advisors Group