When people affected by cancer call Macmillan Cancer Support, the organization needs to capture their information and set up workflows that address individual customer needs. To implement this capability, Macmillan deployed Microsoft Dynamics CRM. Consequently,
customers tell their often heart-wrenching stories only once, and Macmillan staff save time and improve service by reviewing the details of previous calls when follow-up contacts occur. With the help of Microsoft Dynamics, Macmillan Cancer Support can serve
patients better and help those patients through their fight with cancer.
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