Earth Hour uses Yammer as an organizing platform that gives its shoestring environmental campaign massive reach. The global network lets a core team of eight staff connect with thousands of organizers and hundreds of millions of participants. Yammer has
become a one-stop source for sharing files and information—as well as identifying the most effective promotional materials and initiatives, so successes can be shared and replicated. Because the network is available from a range of mobile devices, participants
can tap into it and share resources wherever and whenever they want.
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