Australia’s most popular music video show, Take 40, had to react at lightning speed when its young audience started migrating from online media to apps. Keeping apps fresh, however, consumed scarce IT resources. In 2012, Take 40 used the prescriptive design
features in Windows 8 to launch a new app in a record three weeks, with minimal .Net coding resources. Development costs dropped 80-90 percent, while Take 40 created its most compelling app to date.