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Bravo Outdoor Advertising   1 reviews
Outdoor Advertiser Expands with Digital Content Delivered by an Intelligent System
4-page Case Study posted: 01/24/2013

Bravo Outdoor Advertising, which sells and manages advertising panels on public transit vehicles and roadways in Ireland, wanted to secure new business by delivering content on digital panels. Pica Vision, a provider of digital media solutions, designed an intelligent digital advertising system anchored by Windows Embedded Standard 7 and Microsoft SQL Azure. The innovative new solution has the potential to attract 50 percent more views over a traditional static panel and uses GPS information to customize content in real time based on route and vehicle. By taking advantage of an intelligent system, the company is increasing revenue, cutting maintenance costs, and gaining a stronger competitive advantage.

  • Publication Date:
  • 01/24/2013
  • Partner(s):
  • Pica Vision
  • Industries:
  • Advertising
  • Business Need:
  • Business Intelligence and Reporting
  • Cost Containment
  • Advertising & Marketing
  • Country/Region:
  • Ireland
  • Software and Services:
  • Windows Embedded Standard 7
University of Colorado Denver | Anschutz Medical Campus   1 reviews
University of Colorado Denver Anschutz Medical Campus Online Case Study
Decision posted: 12/05/2012

The University of Colorado Denver provides online programs and degrees to nearly 17,000 students. As tuition prices and online education competition grew, CU Online needed to invest in marketing campaigns that would attract and recruit the right students. Integrating Microsoft Dynamics CRM into existing Microsoft products provided transparency, accountability, and data-driven decision making to invest in the right media outlets and ultimately, provide the best experience for students world-wide.

  • Publication Date:
  • 12/05/2012
  • Industries:
  • Higher Education
  • Advertising
  • Business Need:
  • Business Intelligence and Reporting
  • Marketing Management
  • Advertising & Marketing
  • Country/Region:
  • United States
  • Software and Services:
  • Microsoft Dynamics
  • Microsoft Dynamics CRM
  • SharePoint Online
  • Microsoft Dynamics CRM 2011
  • IT Issue:
  • Risk Analytics and Reporting
  • Interoperability
  • Customer Relationship Management
Hunter TAFE   9 reviews
Institute uses content management system to create enterprise-quality web site in two-month rapid deployment
4-page Case Study posted: 08/12/2012

Staff at Hunter TAFE wanted to make their public web site a more powerful marketing tool. This called for a consistent brand feel across the site, better search functionality and more intuitive navigation. They also wanted to ensure that information on up to 500 courses remained fresh. In a high-speed deployment Computer Systems Australia helped build a new web site, using Microsoft SharePoint Server 2010 for Internet Sites Enterprise as the content management system. It includes a sophisticated search engine that enables staff to hone search results, and simple page-building tools that enable faculty staff to design, edit and upload branded content themselves. Today, Hunter TAFE has an attractive, intuitive web site, full of compelling and up-to-date content. Staff can now upload stylish, rich-media content quickly and easily, helping to keep the site fresh, focused and compelling.

  • Publication Date:
  • 08/12/2012
  • Partner(s):
  • Computer Systems Australia Pty Ltd
  • Industries:
  • Education
  • Business Need:
  • Business Productivity
  • Enterprise Web and Search
  • CRM
  • Advertising & Marketing
  • Country/Region:
  • Australia
  • Software and Services:
  • Microsoft Dynamics CRM 4.0
  • Windows Server 2008 R2
  • Microsoft SQL Server 2008 R2
  • Microsoft SharePoint Server 2010
  • IT Issue:
  • Digital Content Management
  • High Performance Computing
  • Cloud Services
  • Virtualization
  • Interoperability
  • High Availability
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